Reliance Industries' arm to sell British online retailer ASOS' products in India

17 May 2024 Evaluate

Reliance Industries' arm -- Reliance Retail has entered into a partnership to sell British online retailer ASOS' products in India. Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India.

Reliance Retail will introduce ASOS' curated portfolio of fashion-led own brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.

The agreement is ASOS' first country-wide exclusive retail partnership. The deal with ASOS is the latest in a string of partnerships Reliance Retail has signed with international brands including Amercian jewellery seller Tiffany & Co and French luxury brand Balenciaga.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.


Reliance Industries Share Price

2859.60 9.60 (0.34%)
31-May-2024 16:01 View Price Chart
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