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Home > About Stock Market > Investment Basics > The Two Golden Rules of Safe Stock Investing > First Golden Rule
Introduction
  • About Stock Market
    Investment Basics
    Beginners’ Guide
    Value Stocks
    Portfolio Management
    Fundamental vs Technical Analysis
  • How it Works?
  • 1. Why Invest in Stocks?
  • 2. The Two Golden Rules of Safe Stock Investing
    2.1 First Golden Rule 2.2 Second Golden Rule
  • 3. How to Get the Right stock?
    3.1 Get the Basket of Right Stocks 3.2 Analyse Financial Track Record
    3.2.1. Analyze Financial Track Record of a Company 3.2.2. Analyze Financial track Record of a Bank
    3.3 Analyse Future Prospects
  • 4. How to find a Stock's Right Price?
    4.1 What is the Right Price of a Stock? 4.2 How We do our Valuation?
    4.2.1. Valuation for a company 4.2.2. Valuation for a bank
    4.3 How you can do your Own Valuation?
  • 5. How to Get the Right Timing?
    5.1 BUY/SELL Plan for the Safest Companies
  • 6. How to Manage Your Portfolio for Higher Returns?
    6.1 Manage What You Buy for Best Returns 6.2 Keep a Track of Companies you wish to Invest in 6.3 Keep a Track of Companies you have Evaluated
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    4.1 10 YEAR X-RAY PRO 4.2 FUTURE PROSPECTS 4.3 PRICE CALCULATOR 4.4 COMPANY PULSE 4.5 Price Chart
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The Two Golden Rules of Safe Stock Investing

2.1 First Golden Rule: 'Buy what's worth owning forever'



This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever. So before you decide to co-own a company, you need to study the company very carefully and find out whether it is really a wonderful business.

This is beautifully said by Warren Buffett; " Our favourite holding period is forever " and to avoid temptation about buying stocks which don't meet this criteria, he said " If you don't feel comfortable owning a business for 10 years, then don't own it even for 10 minutes".

The Benefits of this approach of co-owning a company are:
  1. Stock of such a company is most likely to see a consistent increase in price over the years, giving you the benefit of compounding increase
  2. Such a company is able to withstand tough times better than others and hence you will not lose money on it in the long run
  3. You will have to buy and track stocks of only a few companies. This will give you an opportunity to understand them even better & gain the confidence to make larger investments in each one.
How to determine if a company stock is worth owning forever ?

A company stock is worth owning forever, if the answer to the following questions is an unambiguous "Yes".

(a) Is the company capable of growing its profits even during tough times? and,
(b) Does the company have a great financial track record?


Is the company capable of growing its profits even during tough times

Does the company have a great financial track record

In order to have a better understanding of whether a company is worth owning forever, we came up with the 10-YEAR X-RAY and the FUTURE PROSPECTS for companies which help you understand the financial track record of the company and what we can expect from it in the near future. At MoneyWorks4me, we give a colour coding for each stock as Green, Orange and Red which helps you better understand whether the company is Great, Good or Risky. For the best returns, you must invest in Green companies and avoid Red companies.

Click here to know the Second Golden Rule
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