Tata Motors’ Tata Prima turns as title sponsor for Kings XI Punjab

19 Apr 2014 Evaluate

Tata Motors’ Tata Prima has turned as a title sponsorship of Team Kings XI Punjab for the seventh edition of the Indian Premier League (IPL). This marks a continued association of the Tata Prima with sports, and will offer the brand a tremendous opportunity for in-stadium branding as well as logo and kit branding with the high caliber players of Kings XI Punjab. Kings XI Punjab is part of the eight competing teams of the IPL.

Tata Motors introduced the Tata Prima in 2009, with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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