Bajaj Auto to roll out new small and low priced car

30 Dec 2011 Evaluate

Bajaj Auto, country’s second largest two wheeler maker will be unveiling its new small and low priced car at the 2012 Delhi Auto Show. The company has planned for this small car way back in 2008 and now it is ready for launch. The new car will be available with high fuel efficiency, as it is expected to offer 30 km per litre. An engine capacity of 800 cc will make this small and compact vehicle available for a price higher than that of Tata Nano.

The company had inked pact with Renault and this new vehicle will be marketed under Renault though Bajaj Auto will be both manufacturer and developer. The Renault will be in charge of promotion and marketing. The new small car expected to be a tough competitor of Nano as customers will be attracted to higher fuel efficiency.

Bajaj Auto, the country’s second largest two wheeler maker reported its highest ever monthly sales at 3,74,477 units for November, 2011 against 2,99,231 units in the corresponding month last year recording jump of 25%, this exclude exports. The sales of Motorcycle stood at 3,31,967 units during the month, as against 2,65,036 in November last year, translating into 25% increase.

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