TATA Global Beverages (TGBL), the world’s second-largest branded tea maker, has acquired a minority stake in US-based beverage and bottled water firm Activate, signalling its re-entry into the vitamin water space. Three years ago, Tata Tea sold its 30% stake in Energy Brands (Glaceau) to Coca-Cola for $1.2 billion.
The acquisition is in line with the company’s plan to become a leader in the health and wellness beverages space as tea consumption is on a decline globally, and newer categories such as energy drinks and enhanced water, which have been outperforming colas in a few markets, are the future growth drivers. And with TGBL earning more than 70% of its sales from international businesses, getting into functional drink segment is increasingly becoming critical for the company.
The global functional drinks (includes energy drinks, sport drinks and nutraceutical drinks) market was estimated to be around $40.2 billion in 2009, growing at a compound annual growth rate of 9.7% between 2005 and 2009. Energy drink sales proved the most lucrative for the global functional drinks market in 2009, generating total revenues of $23.3 billion, equivalent to 57.9% of the market’s overall value, according to figures from Datamonitor.
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| Company Name | CMP |
|---|---|
| Tata Consumer Produc | 1086.50 |
| CCL Products (India) | 590.05 |
| Mcleod Russel | 26.28 |
| Goodricke Group | 172.05 |
| Jay Shree Tea | 100.00 |
| View more.. | |
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