A year after they parted ways, the world’s largest two-wheeler maker, Honda, has thrown down the gauntlet at its former partner of 27 years, the Hero Group, with a plan to launch motorcycles at game-changing prices. Hero MotoCorp, the new avatar of Hero Honda, which accounts for 46% of all bikes sold in India, dominates the market with models like the 100cc CD Dawn, Splendor, Passion and the 125cc Super Splendor. The Japanese giant, which operates in India through wholly-owned subsidiary Honda Motorcycle & Scooter India (HMSI), hopes to sell 125cc madein-China models with an ex-showroom price in Delhi of a little over Rs 30,000 — almost Rs 4,000 cheaper than the CD Dawn and Rs 17,000-18,000 cheaper than the Super Splendor. Along with cost-competitive models, Honda is also busy ramping up capacity to match that of the Munjals-owned Hero MotoCorp. The company plans to set up a fourth plant in India with an initial capacity of 1.2 million units, entailing an investment of Rs 1,000 crore. The fourth plant will take its cumulative capacity to 5.2 million, not far behind the Munjals, whose current capacity stands at 6.15 million per year.

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5119.60 -22.85 (-0.44%)
31-May-2024 16:01 View Price Chart
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