Tata Motors launches Bolt Arena in Mumbai

24 Dec 2014 Evaluate

Tata Motors, the country's largest automaker by revenues, launched Bolt Arena in Mumbai. The company looks forward to engaging with its customers creatively and has set up the Bolt Arena, a first-of-its-kind interactive hub where customers can take part in various activities to know everything about the new sporty hatchback from Tata Motors, the Bolt. The Arena has opened in Mumbai and will be moving to other locations in the following weeks.

The Bolt Arena will be in the city till January 28, 2014. It has been creatively designed for customers to engage with the car and get a better chance to know more about it, before its launch. A stunning looking Bolt will be on display along with various engagement stations. An interesting bar-coded band would be provided to each customer visiting the Arena. Customers can present these bands to their nearest Tata Motors dealership, basis which they can avail a test drive and be a part of the contest.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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