Tata Motors launches 'Prima' commercial vehicles in Nepal

26 Dec 2014 Evaluate

Tata Motors, India's largest automobile manufacturer, has launched four new next-generation PRIMA heavy commercial vehicles, for the very first time in Nepal, with partner Sipradi Trading. Setting new benchmarks in styling and features, the next-generation Tata PRIMA is a combination of power, world-class performance, fuel efficiency, superior technology and safety.

The Tata PRIMA has been built with technical inputs from across the world - an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the 'World truck' by Tata Motors.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape in Nepal' and consisting of a series of configurations on the PRIMA platform. In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, whereas in the Cargo segment, Tata Motors introduced the PRIMA LX 2523.T, the PRIMA LX 3123.T and the PRIMA LX 4023.S, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.

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