Axis Bank jumps on inking pact with Tata Capital to launch travel card

28 Feb 2012 Evaluate

Axis Bank is currently trading at Rs. 1147.90, up by 34.50 points or 3.10% from its previous closing of Rs. 1113.40 on the BSE.

The scrip opened at Rs. 1128.40 and has touched a high and low of Rs. 1151.35 and Rs. 1120.70 respectively. So far 95876 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1460.55 on 08-Apr-2011 and a 52 week low of Rs. 784.50 on 02-Jan-2012.

Last one week high and low of the scrip stood at Rs. 1293.75 and Rs. 1102.60 respectively. The current market cap of the company is Rs. 47044.91 crore.

The promoters holding in the company stood at 37.55% while Institutions and Non-Institutions held 38.10% and 15.53% respectively.

Axis Bank, India`s third largest private sector bank in collaboration with Tata Capital, has launched Tata Travel Card to provide travel and forex related services. The Tata Travel Card aims to clock Rs 100 crore of business in the next two years and will be marketed by T T Holdings and Services. This pre-paid card will be available in nine currencies - the US dollar, the euro, the pound, Canadian dollar, Swedish kroner, Swiss franc, Singapore dollar, the yen, and UAE dirham.

Axis bank has already crossed $2 billion mark in the forex card segment in 2011 and will use its leadership position in a pre-paid forex segment for business growth in this segment. Besides, Tata Capital would utilize the customer base of Tata companies to make the new card popular.

Recently, Axis Bank had introduced new brand campaign - ‘Badhti Ka Naam Zindagi’ by changing earlier campaign - ‘Aapka Solution.’ The bank aims to highlight it as a preferred partner in progress after having established its credentials as a customer centric bank.

Axis Bank Share Price

1186.70 15.15 (1.29%)
07-Jun-2024 16:01 View Price Chart
Peers
Company Name CMP
HDFC Bank 1573.25
ICICI Bank 1121.90
Axis Bank 1186.70
Indusind Bank 1492.80
Kotak Mahindra Bank 1753.05
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