Mahindra & Mahindra to launch premium pick-up truck range in early January

24 Dec 2015 Evaluate

Mahindra & Mahindra (M&M), a part of the $16.7 billion Mahindra Group, is planning to launch a premium pick-up truck range under the brand name ‘Imperio’ in the Indian market in early January. This pick-up is designed to cater to the needs of small and medium businesses (SMEs) while focusing on style, performance and driving comfort. The pickup has been conceptualized and developed in house by the company's engineers at its Chennai-based R&D facility.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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