Titan Industries to enter new verticals

24 Aug 2011 Evaluate

Titan is planning to enter into two new categories this year - silver watches and helmets. Titan Industries, maker of watches and fashion accessories, plans to enter new verticals every other year and gain leadership in that market. The thrust of the company's new corporate strategy is to get into new domains every second year and try and gain leadership in that market. The company is working to perfect a technology that will ensure that silver does not get tarnished, without which entering this sector could be disastrous. Titan Industries is exploring new opportunities to become a lifestyle company and not just a successful watch maker.

Titan has already moved into eye-wear products and is experimenting with non-leather bags, belts and other accessories. The company is also eyeing segments like pens, steel and even silver jewellery. The Rs 6,000-crore plus Titan Industries has presence in watches, jewellery and eye-wear segments, besides precision engineering for aerospace and automobile sectors.Titan also plans to open 100 new exclusive Fastrack stores across the country during the current fiscal year. The company is planning to open two more stores in Ahmedabad and one each at Surat and Rajkot this year.crackcrack

Titan Co Share Price

3239.75 -21.50 (-0.66%)
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Kalyan Jewell.India 386.45
Rajesh Exports 269.05
Sagar Diamonds 27.55
Senco Gold 858.35
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