Gitanjali Gems to invest Rs 150 cr in 50 stores

29 Sep 2011 Evaluate

India'slargest jewellery retailer Gitanjali Gems plans to invest Rs 150 crore to setup 50 stores under its new multi-brand jewellery format 'Jewel Souk'. Thecompany will retail major jewellery brands, fashion jewellery products andwatches at Jewel Souk,. Gitanjali's brands includeGitanjali, Gili, Nakshatra, Asmi, D'Damas, Gitanjali Jewels, Maya Gold,Gitanjali Lifestyle and Shuddhi. The firm is also in talks with several cashand carry and hypermarket operators in India such as Bharti-Walmart, StarBazaar, Central and Spencers.

The company will belaunching some special collections for this format and one of these differentand new collections will have an element of value pricing. The company which islooking to approximately invest Rs 3 crore per store is looking at revenuesworth Rs 5-12 crore per store from its first year of operations. In India, the company plans to invest Rs 200 crore toadd 350-400 stores across various retail formats in the current fiscal year. Itopened 300 stores in the country in FY11. Recently the company valued nine ofits major brands at Rs 5,584 crore ($1.21 billion), after it undertook avaluation exercise as part of an ongoing business restructuring.

Peers
Company Name CMP
Titan Co 3450.35
Kalyan Jewell.India 405.00
Rajesh Exports 302.50
Sagar Diamonds 28.11
Senco Gold 892.55
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