Music Broadcast’s Radio City launches first video FM ‘Video City’

17 Nov 2017 Evaluate

Radio City 91.1 FM, a part of Music Broadcast (MBL) has launched India’s first video FM, Video City - a platform that allows listeners to consume FM in a video format. In yet another pioneering move, Radio City added another dimension to radio with the launch of Video City. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into the fun and masti inside the radio studio.

Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences.

Music Broadcast currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai. 

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