Cadbury India increases investment towards building cold chain

23 Oct 2012 Evaluate

Cadbury India, the chocolate major has increased investment towards building a cold chain for its premium chocolate portfolio. The company has witnessed a ‘worm scare’ in its chocolates a couple of years ago, so it is making sure there are enough visi-coolers for its premium offerings.

At present, the company has 78,000 stores where it has set up cold chain facilities, as it is crucial for premium brands. Considering chocolates are more susceptible to weather conditions and can become a ‘molten mess’, Cadbury has become more vigilant at its points of sale.

Peers
Company Name CMP
Nestle 2540.45
Britannia Inds 5113.05
Varun Beverages 1475.00
Marico 593.55
Hatsun Agro Product 1031.00
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt.Ltd.