Dish TV, India's largest direct-to-home (DTH) operator, is ready to launch Conditional Access Module (CAM), a device that will facilitate customers with set-top boxes of other DTH service suppliers to switch to Dish TV's feed of television channels. CAM is a small gadget that enables consumers to shift from one DTH service provider to another without buying a new set-top box.
The product will be recognized as Dish Freedom. The CAM is priced at Rs 990 inclusive of an annual subscription of 95 channels. The customer have to insert the device into a built-in slot on the set-top box and realign the dish antennae to the DTH service provider's frequencies, which could entail extra installation cost of Rs 100-150. The product will initially be available in five locations in the country, before the company expands distribution to other locations.
As per industry estimates in India, there are about 37 million DTH users, of which 3-5 million are inactive. There are currently six DTH service providers, including Tata Sky, Videocon D2H, Airtel digital television, Reliance digital TV and Sun Direct.
Company Name | CMP |
---|---|
Zee Entertainment | 166.85 |
Sun TV Network | 775.00 |
GTPL Hathway | 173.20 |
TV18 Broadcast | 44.64 |
Den Networks | 53.38 |
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