Prince Pipes and Fittings awarded Best Channel Loyalty Program for Udaan

19 May 2022 Evaluate

Prince Pipes and Fittings has been awarded the Best Channel Loyalty Program for its unique customer loyalty program Udaan. Prince Pipes was one of the first corporates in the pipes and fittings industry to have launched a loyalty program in November 2016 for plumbers and dealers. ‘Prince Udaan’ was created as a loyalty program to cover all Prince Pipes channel partners - including distributors, wholesalers, retailers and plumbers.

This was a very significant initiative in the pipes and fittings industry that enabled Prince Pipes to have last mile visibility of stock, roll-out quickest go-to-market strategies, and map tertiary data and loyalty of channel partners.

Prince Pipes & Fittings is recognized as one of the leading polymer pipes and fittings manufacturers in India in terms of number of distributors.

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