Axis Bank, the country’s third largest private sector bank, has launched its new and exclusive bank wide loyalty program - eDGE Loyalty Rewards. The program is designed to reward customers for every relationship they have with the bank cutting across savings account, cards and electronic channel transactions.
The program is open for customers having certain savings account and card relationships with the bank and will cover around one-third of the bank’s customer base.
The bank's customers can easily register for the program at edgerewards.axisbank.com. Once registered, the customers will earn loyalty points on account opening, debit and credit card transactions for shopping and also on transactions across electronic channels. The loyalty points earned can be redeemed for rewards listed in the bank’s Rewards Catalogue.
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