United Breweries surges on launching Queenfisher

12 Mar 2024 Evaluate

United Breweries is currently trading at Rs. 1737.40, up by 38.45 points or 2.26% from its previous closing of Rs. 1698.95 on the BSE.

The scrip opened at Rs. 1715.00 and has touched a high and low of Rs. 1741.00 and Rs. 1695.00 respectively. So far 2408 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 1913.50 on 05-Jan-2024 and a 52 week low of Rs. 1342.25 on 05-May-2023.

Last one week high and low of the scrip stood at Rs. 1742.60 and Rs. 1672.30 respectively. The current market cap of the company is Rs. 45252.94 crore.

The promoters holding in the company stood at 70.83%, while Institutions and Non-Institutions held 23.93% and 5.24% respectively.

United Breweries has launched Queenfisher: The Queen of Good Times, from the House of Kingfisher a revolutionary initiative dedicated to honouring the women in lives who foster bonds of sisterhood through friendship and choice. The initiative celebrates moments of sisterhood across all groups of friends, activated through touchpoints, curated experiences and a new lager beer.

The launch event featured engaging panel discussions, unveiling The Galendar and a sneak peek into the upcoming Queenfisher lager beer can, all culminating in a curated AR and sensory immersive experience of the Queenfisher world.

The package of Queenfisher beer embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing that women often face harsher judgments in society.

Queenfisher Lager Beer can is competitively priced at Rs 80 per 500ml and readily available at leading outlets across Goa. This new addition to the portfolio of Kingfisher will also be available across other cities in the coming months.

United Breweries is maker of Kingfisher beer and Heineken beer in India.

United Breweries Share Price

1914.00 2.70 (0.14%)
10-May-2024 16:01 View Price Chart
Peers
Company Name CMP
United Spirits 1198.40
United Breweries 1914.00
Radico Khaitan 1624.10
Globus Spirits 766.05
Tilaknagar Inds 219.65
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