Swiss Military Consumer Goods has entered an Agreement to sell, for acquiring a strategically located land & building in Sector 24, the industrial hub of Faridabad, Haryana. This acquisition involves land and building with an around area of 1.21 acres and a built-up area of about 85,000 sq. feet, purchased for Rs 29.53 crore.
This acquisition marks a pivotal step in its strategic expansion, aligning with the 'Make in India' initiative. The land & building is earmarked for a new manufacturing facility for luggage and travel gear intended, to cater to both domestic and international markets. This will enhance its capability to meet growing demand and expand its market footprint globally. The proposed manufacturing facility shall be established through wholly owned subsidiary company i.e. SM Travel Gear.
Swiss Military Consumer Goods is primarily engaged in the business of trading and marketing of lifestyle products of all kinds including but not limited to Travel Gear, Home Appliances Vertical and Men’s Innerwear & Loungewear verticals, under the brand ‘Swiss Military’.
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