Extending its product portfolio diversification plans, Bajaj Electricals Ltd now includes pressure cookers, water purifiers and water dispensers. The company is currently test-marketing its pressure cookers in Orissa, Bihar and Madhya Pradesh.
In the durables and appliances segment, besides fans, the brand is already present in the market with products including water heater, iron, room coolers, toasters, mixer grinders, microwave ovens, juicers, toasters, tea and coffee makers, gas stoves and chimneys.
This segment alone contributes 43 per cent of the company's turnover. Last year, it reported a turnover of Rs 2,250 crore and the company expects to post Rs 2,800 crore this year.crackcrack
Company Name | CMP |
---|---|
Crompt.Greaves Cons. | 390.10 |
Whirlpool Of India | 1493.90 |
Bajaj Electricals | 920.05 |
IFB Industries | 1188.10 |
TTK Prestige | 681.95 |
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