Axis Bank launches ‘Insta PIN’

08 Dec 2011 Evaluate

Axis Bank, India's third largest private bank, has launched a new service ‘Insta PIN’ in an attempt to bring in convenience to its valued customers and keep itself ahead of competitors. Insta PIN is India’s first PIN generation system that allows customers to receive the ATM PIN on their mobile phone through the bank’s IVR system.

The customer needs to dial the toll free number 1800 233 5577 for Insta PIN Generation after which a numeric password is generated which is provided to the customers. The bank has designed a secure system that first verifies the customer’s details before generating a password. This password can be entered at the ATM to generate the PIN; alternatively, the customer can dial IVR once again and enter the password to get the PIN.

Insta PIN initiative reinforces Axis Bank’s commitment to provide convenient solutions to its customers. The hassle free issuance of the PIN allows the customer to instantly access his account without waiting for a courier that delivers the duplicate PIN.

Recently, Axis Bank had bagged 'Bank of the Year - India' award, which was regarded as a industry standard for banking excellence from the UK based magazine 'The Banker' at The Banker Awards-2011 Ceremony held on November 30, 2011.

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