Axis Bank unveils ‘MyDesign Card’

15 Dec 2011 Evaluate

Axis Bank in view to give its customer the personal feel during banking has come out with new range of debit card ‘MyDesign Card’. This card allows the customer to incorporate a personal image of his/her choice on the debit card. The bank customers can apply for the card through any of its branch.

MyDesign facility can be availed by logging online to the customer interactive module, https://imagedebitcard.axisbank.com/in. The customer can incorporate images of themselves and their loved ones, and recapture moments from their fondest memories on their debit cards, in My Design.

Through this module, customers has also got an option to choose an image from a wide gallery which includes sports, zodiac signs, Indian and international tourist spots, wildlife and pets, landscapes, music, automobiles and many others.

Recently, Axis Bank had launched a new service ‘Insta PIN’ in an attempt to bring in convenience to its valued customers and keep itself ahead of competitors. Insta PIN was India’s first PIN generation system that allows customers to receive the ATM PIN on their mobile phone through the bank’s IVR system.

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