RT Exports Ltd Stock Analysis

Over 20 years ago, the RT Group set out on a journey, in pursuit of quality. Their dream was to provide international and the Indian consumer with products and services that matched world class standards.

R.T.Exports Limited (RTEL) was incorporated as a private limited company on May1, 1980 and was converted to a public limited company with effect from December 18,1992.

And today, RT Exports is a multi-product, multi-location Indian agri-business enterprise. Ceaseless innovation for product improvement path-breaking technology to create newer, user friendly products for the quality oriented-customer has become second nature for RT group. With world-class agri products, RT group is not only a name to reckon with in the agri business in India, but the world over. The group's products have great demand in the global marketplace and in the recent times, this demand has steadily been increasing.

R.T. Exports Ltd. is a global manufacturer and marketer of high-quality, brand-name rice for consumers and agri businesses throughout the world. With headquarters in Bombay, India, R.T. Exports has the best rice mills in the world and markets its products in 48 countries across the globe.

The Kundli plant of the company is located in Haryana on a sprawling 24 Acre Plot while the 14 Acre Bundi Plant is located in Rajasthan. Both plants are spacious and can accomodate all necessary infrastructures to facilitate smooth operations. The plant employs the best modern processing equipments imported from the famous Japanese company- The Satake Corporation, for milling, drying, packing and other procedures.

The finely streamlined system of quality control that can be found at the plants, right from the procurement of paddy to the packaging of rice, ensures that every grain of rice that reaches the consumer is of the purest quality possible.

The success of RT Group is a testimony to the spirit of dynamic enterprise and an unrelenting pursuit of quality to satisfy the needs of the customer.

Product brands offered by the company:

• White Pearl- White Pearl is the delectable offering of RT Exports which is popular for its purity, length, cooking quality and fragrance. In the domestic market, amid fierce competition from established brands. White Pearl recorded a 100% growth in the second year of launch.
• Mallika - Mallika, a premium brand targeted at the quality conscious customer, is produced in state-of-the-art rice mills and aged to perfection. Mallika is also marketed in the U.S.A through Sam's Clubs.
• Moti - Moti is targeted at price sensitive customers without compromising on quality standards. They are available in consumer packs of 1 Kg, 5 Kg, and 20 Kg in polythene as well as cloth packing. These brands are now a familiar name in Bombay and all set to make inroads in the states of Maharashtra, Gujarat and Goa.

Achievements/ recognition:

• On the global front, RT Exports is among the country's largest processor and exporters of Basmati and other long grain Indian rice.
• The group's products enjoy a marked preference in in diversed global markets such USA, UK, West Europe, Russia, South Africa, and West Asia including Saudi Arabia, Kuwait and UAE.
• Its global presence has been rewarded with recognition from the Government of India as a 'Trading House' for their excellent contribution to the country's export.
• The groups superlative export performance in terms of volume, value and quality in the three years, 1995 to 1998, has recieved the 'Certificate of Merit' award from the Ministry of Commerce.
• The Groups firms, M/s R. Tulsidas and M/s RT Agro Limited have also been granted the status of 'Trading House' and 'Export House' respectively.