Is Crayons Advertising Ltd (CRAYONS) a good quality company?

Past 10 year’s financial track record analysis by Moneyworks4me indicates that Crayons Advertising Ltd is a below average quality company .

Is Crayons Advertising Ltd (CRAYONS) undervalued or overvalued?

The key valuation ratios of Crayons Advertising Ltd's currently when compared to its past seem to suggest it is in the Undervalued zone .

What is Crayons Advertising Ltd (CRAYONS) share price return in the past 10 years?

Data is not available for this company

Is Crayons Advertising Ltd (CRAYONS) a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Semi Strong which suggest that the price of Crayons Advertising Ltd is likely to Rise-somewhat in the short term. However, please check the rating on Quality and Valuation before investing.

What is the share price of Crayons Advertising Ltd (CRAYONS)?

Company share prices are keep on changing according to the market conditions. The current trading price of Crayons Advertising Ltd (CRAYONS) on 01-Jan-1970 05:30:00 at 05:30 is .

What is the market cap of Crayons Advertising Ltd (CRAYONS)?

Market capitalization is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 01-Jan-1970 at 05:30, the market cap of Crayons Advertising stood at Rs. 98.09.

What is the P/E ratio of Crayons Advertising?

The latest standalone P/E ratio of Crayons Advertising as of 01-Jan-1970 is 14.52.

What is the P/B ratio of Crayons Advertising Ltd (CRAYONS)?

The latest standalone P/B ratio of Crayons Advertising Ltd (CRAYONS) as of 01-Jan-1970 is 0.89.

What is the 52-week high and low of Crayons Advertising Ltd (CRAYONS)?

The 52-week high of Crayons Advertising Ltd (CRAYONS) is Rs. 0.00 and the 52-week low is Rs. 0.00.

What is the TTM revenue of Crayons Advertising Ltd (CRAYONS)?

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Crayons Advertising is Rs. 192.27 (Cr.).

Crayons Advertising Ltd (CRAYONS) Share Analysis – Quality, Valuation Zone & Price Trend & DeciZen Rating

Name: Crayons Advertising Ltd (CRAYONS)
Brand: Crayons Advertising

10 Year X-Ray of Crayons Advertis:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Value Creation ⓘ

Value Creation Index Colour Code Guide ⓘ

	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25	TTM
ROCE % ⓘ	6.8%	7.6%	6.5%	11.7%	8.4%	3.3%	7.5%	42%	27%	8.8%	-
Value Creation Index ⓘ	-0.5	-0.5	-0.5	-0.2	-0.4	-0.8	-0.5	2.0	0.9	-0.4	-
Growth Parameters ⓘ Growth Parameters Colour Code Guide ⓘ
Sales ⓘ	200	238	170	184	161	105	193	276	202	192	192
Sales YoY Gr.	-	18.9%	-28.9%	8.7%	-12.6%	-34.8%	83.4%	43.2%	-26.9%	-4.6%	-
Adj EPS ⓘ	0.2	0.4	-0	0.4	0.7	0.3	0.7	8.4	7.1	2.7	2.8
YoY Gr.	-	95.2%	-104.9%	NA	51.2%	-56.9%	150%	1098.6%	-15.1%	-61.7%	-
BVPS (₹) ⓘ	17	17.4	17.6	18.9	19.7	19.8	20.7	29.9	42.6	45.3	45.3
Adj Net Profit ⓘ	0.4	0.7	-0	0.8	1.2	0.5	1.3	15.1	17.4	6.7	7
Cash Flow from Ops. ⓘ	7.7	15.8	1.3	7.6	-13.4	-1.9	9.9	-1.3	-25.3	4.3	-
Debt/CF from Ops. ⓘ	3.1	1.3	13.1	1.9	-1.1	-8	1	-8.8	-0.2	1.3	-

CAGR ⓘ

CAGR Colour Code Guide ⓘ

	9 Years	5 Years	3 Years	1 Years
Sales ⓘ	-0.5%	3.6%	-0.1%	-4.6%
Adj EPS ⓘ	33%	33.2%	57.4%	-61.7%
BVPSⓘ	11.5%	18.1%	29.9%	6.5%
Share Price	-	-	-	-53%

Key Financial Parameters ⓘ

Performance Ratio Colour Code Guide ⓘ

	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25	TTM
Return on Equity % ⓘ	1.3	2.4	-0.1	2.4	3.4	1.4	3.5	33.2	21.8	6.1	6.1
Op. Profit Mgn % ⓘ	2.1	2.1	1.8	1.7	1.8	1.6	1.6	7.1	10.6	3.8	NAN
Net Profit Mgn % ⓘ	0.2	0.3	-0	0.4	0.7	0.5	0.7	5.5	8.6	3.5	3.5
Debt to Equity ⓘ	0.8	0.6	0.6	0.4	0.4	0.4	0.3	0.2	0.1	0.1	-
Working Cap Days ⓘ	158	133	180	167	218	307	160	127	231	304	0
Cash Conv. Cycle ⓘ	20	16	18	24	33	38	9	5	38	74	0

Recent Performance Summary

Net Profit is growing at healthy rate in last 3 years 57.41%

Return on Equity has declined versus last 3 years average to 6.10%

Sales growth has been subdued in last 3 years -0.05%

Sales growth is not so good in last 4 quarters at 0.00%

	Standalone	Consolidated
TTM EPS (₹)	2.8	4.5
TTM Sales (₹ Cr.)	192	234
BVPS (₹.) ⓘ	45.3	47
Reserves (₹ Cr.) ⓘ	86	90
P/BV ⓘ	0.89	0.85
PE ⓘ	14.52	8.97

From the Market
52 Week Low / High (₹)	0.00 / 0.00
All Time Low / High (₹)	- / -
Market Cap (₹ Cr.)	98.1
Equity (₹ Cr.)	24.4
Face Value (₹)	10
Industry PE ⓘ	27.2

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Sales	200	238	169	184	161	105	193	276	202	192
Operating Expenses ⓘ	196	233	166	181	158	104	189	257	181	185
Manufacturing Costs	167	1	1	1	1	1	0	0	1	1
Material Costs	0	209	143	152	138	0	0	0	0	0
Employee Cost	11	12	11	11	9	7	8	11	14	15
Other Costs ⓘ	18	11	12	17	11	97	181	245	166	169
Operating Profit ⓘ	4	5	3	3	3	1	3	19	21	7
Operating Profit Margin (%)	2.1%	2.1%	1.8%	1.7%	1.8%	1.1%	1.6%	6.9%	10.2%	3.7%
Other Income ⓘ	2	1	2	4	3	2	2	5	5	5
Interest ⓘ	3	3	3	3	2	1	1	1	1	1
Depreciation ⓘ	2	2	2	2	1	1	1	1	1	2
Exceptional Items ⓘ	0	0	0	0	0	0	0	0	0	0
Profit Before Tax ⓘ	1	1	0	3	2	0	2	23	23	9
Tax ⓘ	1	0	0	0	1	0	1	6	6	2
Profit After Tax	0	1	0	2	1	0	2	17	17	7
PAT Margin (%)	0.2%	0.3%	0.1%	1.3%	0.7%	0.1%	0.8%	6.0%	8.4%	3.5%
Adjusted EPS (₹)	0.2	0.4	0.1	1.4	0.7	0.1	0.9	9.2	6.9	2.8
Dividend Payout Ratio (%)	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Equity and Liabilities
Shareholders Fund	31	31	32	34	35	36	37	54	104	111
Share Capital ⓘ	2	2	2	2	2	2	2	18	24	24
Reserves ⓘ	28	29	29	32	33	33	35	36	80	86
Minority Interest	0	0	0	0	0	0	0	0	0	0
Debt	19	16	15	14	14	13	9	10	3	3
Long Term Debt	19	16	15	14	13	10	4	3	3	3
Short Term Debt	0	0	0	0	1	4	6	7	0	0
Trade Payables	39	47	31	49	62	44	58	43	51	50
Others Liabilities ⓘ	15	28	20	36	19	12	21	22	26	35
Total Liabilities ⓘ	104	122	98	133	131	106	126	129	184	199
Fixed Assets
Gross Block	22	22	21	21	21	21	20	14	18	21
Accumulated Depreciation	12	12	12	12	14	14	15	11	12	14
Net Fixed Assets ⓘ	11	9	9	8	8	7	6	3	6	7
CWIP ⓘ	0	0	0	0	0	0	0	0	1	4
Investmentsⓘ	8	9	9	17	19	19	11	9	10	8
Inventories	0	0	0	0	0	0	0	0	0	0
Trade Receivables	52	60	41	73	76	60	59	63	90	97
Cash Equivalents	4	11	4	14	5	3	18	15	14	13
Others Assetsⓘ	29	33	34	20	24	17	32	38	63	69
Total Assets ⓘ	104	122	98	133	131	106	126	129	184	199

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Cash Flow From Operating Activity ⓘ	8	16	1	8	-13	-2	10	-1	-25	4
PBT ⓘ	1	1	0	3	2	0	2	23	23	9
Adjustment ⓘ	7	5	4	4	1	2	5	-1	-0	4
Changes in Working Capital ⓘ	-2	14	-3	-5	-16	-10	7	-19	-47	-10
Tax Paid ⓘ	1	-4	1	1	-0	6	-5	-3	-1	1
Cash Flow From Investing Activity ⓘ	-0	-3	-2	4	7	1	12	-2	-12	-3
Capex	-1	-0	-1	-1	-1	-0	-0	-2	-5	-7
Net Investments	1	-1	0	0	1	-0	1	2	-9	3
Others ⓘ	1	-1	-1	5	6	2	11	-2	1	0
Cash Flow From Financing Activityⓘ	-8	-7	-6	-5	-2	-1	-7	1	28	-0
Net Proceeds from Shares ⓘ	0	0	0	0	0	0	0	0	33	0
Net Proceeds from Borrowing ⓘ	-5	0	0	0	0	-3	-8	0	1	-1
Interest Paid ⓘ	-3	-3	0	0	-2	-1	-1	-1	-1	-1
Dividend Paid ⓘ	0	0	0	0	0	0	0	0	0	0
Others ⓘ	-0	-4	-6	-5	1	3	2	1	-5	1
Net Cash Flow ⓘ	-0	6	-7	6	-8	-2	15	-3	-9	1

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Ratios
ROE (%)	1.34	2.46	0.67	7.47	3.35	0.36	4.43	36.44	21.42	6.29
ROCE (%)	6.75	7.58	6.48	11.71	8.38	3.3	7.51	41.95	27	8.84
Asset Turnover Ratio	1.81	2.11	1.54	1.6	1.22	0.89	1.66	2.16	1.29	1
PAT to CFO Conversion(x)	N/A	16	N/A	4	-13	N/A	5	-0.06	-1.47	0.57
Working Capital Days
Receivable Days	105	86	109	113	168	236	113	81	139	178
Inventory Days	0	0	0	0	0	0	0	0	0	0
Payable Days	0	75	100	97	147	0	0	0	0	0

About Crayons Advertising Ltd

The company was originally incorporated on July 3, 1986 as a Private Limited Company as ‘Crayons Advertising and Marketing Private Limited’ under the provisions of the Companies Act, 2013 with the Registrar of Companies, Delhi and Haryana. Thereafter following amendments in the Name took place: The Company had changed its name from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’ and Fresh Certificate of Incorporation was issued on September 05, 2000 by the Registrar of Companies, Delhi and Haryana. Pursuant to a special resolution passed by the Shareholders at their General Meeting held on September 23, 2000, the company was converted from a Private Limited Company to Public Limited Company and consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on October 16, 2000 by the Registrar of Companies, NCT of Delhi and Haryana. Subsequently, the company was converted from a Public Limited Company to Private Limited Company, the name of the Company was changed to ‘Crayons Advertising Private Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 03, 2014 by the Registrar of Companies, NCT of Delhi and Haryana.

Further, the company again converted from a Private Limited Company to Public Limited Company, pursuant to a special resolution passed by the Shareholders at their Extraordinary General Meeting held on September 16, 2022. Consequently, the name of the company was changed to ‘Crayons Advertising Limited’ and a Fresh Certificate of Incorporation consequent to Conversion was issued on November 22, 2022 by the Registrar of Companies, NCT of Delhi and Haryana.

Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients. The company was incorporated by the founder and Chairman Kunal Lalani with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.

Wide area of scope of work being offered and provided by Crayons to its clients make it is one of the few agencies that can truly claim to be a fully integrated and independent in providing the marketing and communications solutions. By integrated it mean that it offers world class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on ground & virtual activation capabilities, and design solutions that help its clients’ in brand building. It provides high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of Brand Strategy, Events, Digital Media, Print Media, Outdoor (OOH) Media services which covers advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc. In all such mediums of advertising ‘Creative’ exists i.e. all the services are given keeping in mind the necessity of being creative, so that Crayons can deliver most compelling communications to grab attentions of the public at large.

Business area of the company

Crayons Advertising is integrated marketing and communications agency, providing 360 degree solutions to its wide array clients.

Services of the company

Brand strategy services
Creative services
Offline media services
Digital media services
Events

History and milestones

1986: Incorporation of the company as a private limited company with the name of ‘Crayons Advertising and Marketing Private Limited” with the motive to provide advertising media services consisting of Print media, electronic media, outdoor media services and events.
1996-1997: Opened the branch office in Chandigarh.
1998-1999: Opened the branch office in Mumbai.
2000-2001: Change of name of Company from ‘Crayons Advertising and Marketing Private Limited’ to ‘Crayons Advertising Private Limited’.
2013-2014: Adoption of Articles of Association of the company, while in transition from Companies Act,1956 to Companies Act,2013.
2014-2015: Crayons has been honoured with Dainik Bhaskar Ink Awards 2014 -Awarded by Delhi Traffic Police.
2014-2015: ‘Best Agency Servicing Healthcare Industry’ and also ‘Best Marketing Campaign’ received from Healthcare Leadership Awards - India.
2015-2016: Award for Excellence at OTM, Mumbai, 2015.
2015-2016: Award for Excellence at Travel & Tourism Fair (TTF), Ahmedabad.
2015-2016: The Rx Club Silver Print Award - USA (Client: Apollo sugar clinics Limited).
2015-2016: Aster Awards - USA (Client: Fortis Healthcare Limited).
2015-2016: Creative Abby Awards at GOA Fest 2015 awarded by Bakson’s Hair Clinic.
2016-2017: The company obtained Importer Exporter Code.
2018- 2019: Excellence in Advertising Awards, 2018 - Delhi Advertising Club.
2018- 2019: Aster Awards for Ck Birla Hospital, 2018.
2018- 2019: Aster Awards Honouring Excellence in Healthcare Advertisement, 2019 - Crayons is a Gold Winner for Niyati Healthcare.
2022-23: Change of Status of the company from Private to Public Company.
2022-23: Adoption of Articles of Associations of the Company in line with the Public company.

Name of the IA registered with SEBI:	The Alchemists Ark Pvt. Ltd.
Logo:
Trade/Brand Name of IA:	MoneyWorks4Me Investment Advisers
Brand Logo:
SEBI Registration Number:	INA000013323 Validity - May 16, 2019 - Perpetual
Registration:	Non-Individual
BSE Enlistment No:	1187
Address:	B-101, Signet Corner Building, Balewadi Phata, Baner, Pune, Maharashtra 411045
Compliance officer Details:	Name: Shrikant Jagtap Email: shrikant.jagtap@moneyworks4me.com Telephone: +919860359463 Address: Same as IA
Grievance Officer Details:	Name: Mukta Vaze Email: mukta.vaze@moneyworks4me.com Telephone: +91 98609 19463 Address: Same as IA
Principal Officer Details:	Name: Atharva Bhide Email: atharva.bhide@moneyworks4me.com Telephone: +91 91758 99463 Address: Same as IA
Standard Warning:	Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
Disclaimer:	Registration granted by SEBI, enlistment with exchange and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

Crayons Advertising Ltd (CRAYONS) Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating

DeciZen - make an informed investing decision on Crayons Advertis Share

Overall Rating ⓘ M-Cap below 500cr. High Risk from low Liquidity

1. Quality

2. Valuation

3. Price Trend

Crayons Advertising stock performance -

Is Crayons Advertising Ltd an attractive stock to invest in?

1. Is Crayons Advertising Ltd a good quality company?

2. Is Crayons Advertising Ltd undervalued or overvalued?

3. Is Crayons Advertising Ltd a good buy now?

10 Year X-Ray of Crayons Advertis: Share

Analysis of Financial Track Record

Value Creation ⓘ

Growth Parameters ⓘ

CAGR ⓘ

Key Financial Parameters ⓘ

Recent Performance Summary

Latest Financials - Crayons Advertising Ltd.

Management X-Ray of Crayons Advertis: Share

Shareholding Pattern

Promoter's Holding & Share Pledging

Valuation of Crayons Advertis - Standalone Basis Share

Price Calculator

Price Chart

Price to Earnings

Price to Sales

Price to Book

EV to EBITDA

Dividend History

Price Calculator

Price Chart

Price to Earnings

Enterprise Value to EBIT

Price to Book-Value

Price to Sales

Dividend History

Event Update Share

Analyst's Notes Share

Key Ratios of Crayons Advertis Share

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

Balance Sheet

Equity and Liabilities

Fixed Assets

Cash Flow

Finance Ratio Share

Crayons Advertising Ltd Stock News Share

Crayons Advertising Ltd FAQs

About Crayons Advertising Ltd Share

DeciZen - make an informed investing decision on Crayons Advertis

Overall Rating ⓘ
M-Cap below 500cr. High Risk from low Liquidity

10 Year X-Ray of Crayons Advertis:

Management X-Ray of Crayons Advertis:

Valuation of Crayons Advertis - Standalone Basis

Event Update

Analyst's Notes

Key Ratios of Crayons Advertis

Finance Ratio

Crayons Advertising Ltd Stock News

About Crayons Advertising Ltd