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Max Flex and Imaging Systems was incorporated in the year 2002 and is currently engaged in the business of manufacturing and marketing of digital and offset printing consumables in India. The company’s promoter, Hitesh Jobalia, has nearly 25 years of experience in the printing...

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Max Flex and Imaging Systems was incorporated in the year 2002 and is currently engaged in the business of manufacturing and marketing of digital and offset printing consumables in India. The company’s promoter, Hitesh Jobalia, has nearly 25 years of experience in the printing consumables industry, having been a part of Max Traders, a partnership firm involved in business of printing consumables, since 1984, which was taken over by the company. Over the years, it has

Max Flex and Imaging Systems was incorporated in the year 2002 and is currently engaged in the business of manufacturing and marketing of digital and offset printing consumables in India. The company’s promoter, Hitesh Jobalia, has nearly 25 years of experience in the printing consumables industry, having been a part of Max Traders, a partnership firm involved in business of printing consumables, since 1984, which was taken over by the company. Over the years, it has developed in-house capabilities and built alliances for providing comprehensive solutions in digital printing consumables, offset printing consumables and related accessories.

The company is a “one stop shop” for all kinds of printing consumables needs of the Indian printing industry. Its customer / product user base includes digital and offset printers, print service providers, billboard companies, publication houses, newspaper publishers, magazines, and advertising agencies. The company provides printing consumables, which includes Printing surfaces (also widely known as ‘Media’ or ‘Printing Media’ i.e. a surface to print upon), Printing inks, Offset printing chemicals, Offset printing plates and Accessories.

The printing media encompasses all types of material including flex, mesh, boards, vinyls, laminates, graphic films, paper and photo paper. Printing inks supplied by the company are solvent inks, eco solvent inks and dye and pigment inks. Furthermore, it manufactures chemicals used for offset printing and also supplies plates to the offset printing industry. In the printing accessories space it provides cost effective ink dispensing systems, display stands and related products. It markets its products primarily on a business-to-business (“B2B”) platform and caters to a diverse customer base.

The company has a chemical manufacturing facility at Badlapur in Maharashtra, having an area of 12,000 sq. ft with a capacity to manufacture 3.3 million litres per annum. Operations of the chemical manufacturing facility are being conducted through its wholly owned Subsidiary, Amprochem Private Limited. The company’s offset printing consumables products have various applications including newspapers, magazines, books, brochures and other bulk stationery.

At present, the company’s bouquet of products includes over 9300 variations of media, ink, plate, chemical products and accessories. Its products are sold under its own brand “MAXXX - Generation Next” and are manufactured by ODMs in China and South Korea as per the specifications provided by it. Such ODMs extend an unmatched advantage of manufacturing on a large scale. A primary attribute of this business model is that the ODM manufactures the products specified by a third party owning the intellectual property for the brands viz. the company. This model is especially preferred where an ODM produces goods for a foreign company, which sees some advantage in the production such as better technology, economies of scale, relatively low capital expenditure and lower production costs.

The company with its extensive experience, know-how, in-house market research and product development teams, gives detailed technical specifications to its ODMs and ensures consistent quality. Before shipment, all its media products undergo a rigorous testing and evaluation process to ensure optimum image quality, durability, finishing and product consistency.

The company has a pan-India presence and markets its products across 19 states in India. Its sales and distribution network comprises of 18 owned branches, C&F agents at 4 locations, 17 warehouses through whom it access more than 4,000 direct customers across India. This extensive network is further strengthened by and more than 175 dealers and commission agents. Further its primary customers include printers who in turn provide services to numerous end users. The company also has its own fleet of distribution vehicles for smooth movement of consignments. To effectively manage inventory levels for timely servicing of its customer needs, it has invested in building up warehousing facilities in tandem with its branch offices. This helps it to provide its customers with products of varied specifications on a real time basis, allowing them to operate at zero or bare minimum inventory.

The company currently has strategic alliances as distributors, channel partners, registered supplies reseller for various leading global brands to market a wide range of their printing consumables through its existing well knit sales and distribution network for digital media, graphic art films, digital CTP thermal plates and chemicals. The company has has been associated with these global manufactures since incorporation. The company’s channel partners have latest products and it ensures consistent supply of these products from its channel partners to its customers. 

Business Divisions

Digital Large Format Printing Consumables: In this business division the company contract manufacture (through its ODMs) and market products which are used in digital printing applications. Digital printing refers to methods of printing from a digital based image directly to variety of media. This business segment can be further segregated based on the sizes of the media and their primary application in two segments, Super Wide Format (SWF) and Wide Format (WF).

The products in the SWF segment are primarily used in outdoor applications; it provides a wide spectrum of products / media including flex, mesh, boards, solvent inks and solvent vinyl.

The WF products are primarily used for indoor applications and consist of eco solvent vinyl, eco solvent paper, eco solvent films, inkjet paper, inkjet films, laminated films printing media and eco solvent inks. It also provides display stands.

Digital Desktop Printing Consumables: Digital printers can range from desktop printers typically used in offices, homes, photo studios and other commercial setup to larger floor model printers which may be used by businesses involving complex applications and multiple users. In the Digital Desktop Printing Consumables segment, it supplies multipurpose inkjet paper of varied specifications, dyes and pigment inks and ‘Continuous Ink Supply Systems’. Some of its products in this division are sold as complete solutions, wherein it provides the media for printing (i.e. photo paper), ink, ink dispensing systems and related products.

The company’s products in this segment are primarily used in photo studios, commercial establishments and domestic setups. However, there may be some interchange of underlying products across the various segments as the classification is based on their application by the end user.

Offset Printing Consumables: In this business division, the company contract manufacture (through its ODMs) and market products which are used in offset printing applications. Offset printing is a widely used printing technique where the inked image is transferred (or “offset”) from a plate first to a rubber blanket, then to the printing surface. The company’s products under this category include analog and digital plates, offset printing chemicals and printing surface media i.e. graphic films. The company products in this segment are primarily used by printers.

Subsidiaries of the company

  • Amprochem Private Limited
  • Max Apollo Flex Digital Limited

Milestones

  • 2000 The company’s Promoter, Hitesh Jobalia launched the “MAXXX - Generation Next” logo in Max Convertors Private Limited
  • 2002 The company was incorporated as “Silver Digigraph Private Limited”
  • 2004 The company entered into an arrangement with a Chinese ODM for manufacturing of flex
  • 2006 The company opened its first branch in Ahmedabad followed by Chennai and Bengaluru
  • 2007 The company expands its marketing and distribution network by setting up nine more branches and entering into C & F agent agreements
  • 2008 The company’s turnover crosses 1,000.00 million.
  • 2008 The company’s name is changed to Max Flex & Imaging Systems Private Limited
  • 2008 Further expansion of its marketing and distribution network to have pan India presence
  • 2008 High Court of Bombay sanctions the Scheme of Amalgamation of Max Converters Private Limited, Sterling Media Private Limited and Max Film Convertors (India) Limited with its Company with effect from April 2, 2007.
  • 2008 The company acquires the business of partnership firms Max Traders, Max Convertors and Silver Graphics
  • 2009 Expansion of its marketing and distribution network
  • 2010 Acquired 100% shares of Amprochem Private Limited, resulting in it becoming a wholly owned subsidiary of the company, thus acquired a chemical manufacturing facility
  • 2010 The company’s subsidiary “Max Apollo Flex Digital Limited” is incorporated
  • 2010 The company is converted into a public limited company. The name of the company is changed to “Max Flex & Imaging Systems Limited” pursuant thereto
  • 2010 Entered into a Technical Assitance Agreement and Investment Agreement with Shanghai Lanquan Plastic Products Company Limited for the manufacturing of flex                  

Awards and achievements

  • 2004 Max Film Convertors (India) Limited was awarded “Certificate of Excellence for excellent performance in Q1FY04 in HP India Supplies Business”. Max Film Convertors (India) Limited was later merged into the company in the year 2008.
  • 2004 The company was awarded “Best Performance Award for Large Format Media” by Technova and Alpap International.
  • 2006 The company was awarded “Best Product Display” Award pursuant to its participation in the India International Sign Show, 2006.
  • 2009 The company was awarded the “Excellence Award” as a certificate of excellence in productivity, quality, innovation and management by the Institute of Economic Studies, New Delhi.
Puchho Befikar
SEBI Registered: Investment Adviser - INA000013323

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