Senco Gold Ltd - Stock Valuation and Financial Performance

BSE: 543936 | NSE: SENCO | Diamond & Jewellery | Small Cap

Senco Gold Share Price

952.40 -25.25 -2.58%
as on 23-Apr'24 15:41

DeciZen - make an informed investing decision on Senco Gold

Overall Rating
Bole Toh

1. Quality

2. Valuation

Overvalued

3. Price Trend

Senco Gold stock performance -

mw4me loader
P/E Ratio (SA):
45.99
Market Cap:
7,400.6 Cr.
52-wk low:
358.3
52-wk high:
1,065.7

Is Senco Gold Ltd an attractive stock to invest in?

1. Is Senco Gold Ltd a good quality company?

Past 10 year’s financial track record analysis by Moneyworks4me indicates that Senco Gold Ltd is a below average quality company.

2. Is Senco Gold Ltd undervalued or overvalued?

The key valuation ratios of Senco Gold Ltd's currently when compared to its past seem to suggest it is in the Overvalued zone.

3. Is Senco Gold Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Strong which suggest that the price of Senco Gold Ltd is likely to Rise in the short term. However, please check the rating on Quality and Valuation before investing

10 Year X-Ray of Senco Gold:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Senco Gold Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation

Value Creation Index Colour Code Guide

Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23TTM
ROCE % 14.3%12.7%6.7%8.9%10.2%10.3%12.6%10.9%14.2%12.5%-
Value Creation
Index
0.1-0.1-0.5-0.3-0.3-0.3-0.1-0.20.0-0.1-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 1,3181,4341,5321,8312,2152,4842,4202,6603,5354,0764,076
Sales YoY Gr.-8.8%6.8%19.6%20.9%12.2%-2.6%9.9%32.9%15.3%-
Adj EPS 7.46.937.110.713.717.313.625.629.220.7
YoY Gr.--6.9%-56.3%136.3%51.2%28.1%26%-21.5%88.5%14.2%-
BVPS (₹) 30.951.854.260.374.185.7101.3110.8134.2167.5173.9
Adj Net
Profit
39.336.61637.757739272.3136163161
Cash Flow from Ops. -7.7-65.6-1084.1-48.348.558.9182-73.3-74.8-
Debt/CF from Ops. -25.6-3.1-3.9110.7-12.111.69.82.9-11.8-15.7-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 13.4%13%19%15.3%
Adj EPS 16.5%22.2%19.1%14.2%
BVPS20.7%17.7%18.3%24.8%
Share Price - - - -

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23TTM
Return on
Equity %
23.916.55.612.215.816.81812.520.519.512.1
Op. Profit
Mgn %
5.65.64.466.76.79.47.58.48.28.3
Net Profit
Mgn %
32.612.12.62.93.82.73.944
Debt to
Equity
1.20.71.51.41.51.210.91.21.2-
Working Cap
Days
012215315615916519219416919353
Cash Conv.
Cycle
08911011411912013413111713619

Recent Performance Summary

Sales growth is growing at healthy rate in last 3 years 18.97%

Net Profit is growing at healthy rate in last 3 years 19.12%

Sales growth is good in last 4 quarters at 19.48%

Return on Equity has declined versus last 3 years average to 12.10%

Debt to equity has increased versus last 3 years average to 1.24

Latest Financials - Senco Gold Ltd.

Standalone Consolidated
TTM EPS (₹) 20.7 20.4
TTM Sales (₹ Cr.) 4,076 4,077
BVPS (₹.) 173.9 173.1
Reserves (₹ Cr.) 1,274 1,267
P/BV 5.48 5.50
PE 45.99 46.70
From the Market
52 Week Low / High (₹) 358.25 / 1065.65
All Time Low / High (₹) 358.25 / 1065.65
Market Cap (₹ Cr.) 7,401
Equity (₹ Cr.) 77.7
Face Value (₹) 10
Industry PE 83.2

Management X-Ray of Senco Gold:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

Event Update

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Analyst's Notes

Key Ratios of Senco Gold

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23
Sales1,3181,4341,5321,8312,2152,4842,4202,6603,5354,076
Operating Expenses 1,2491,3541,4641,7212,0662,3182,1972,4793,2463,746
Manufacturing Costs21283841466163669597
Material Costs1,1901,2631,3291,5761,9002,1111,9962,2852,9813,422
Employee Cost 8142026404747527492
Other Costs 304977788099917597136
Operating Profit 697967110149166223182288330
Operating Profit Margin (%) 5.3%5.5%4.4%6.0%6.7%6.7%9.2%6.8%8.2%8.1%
Other Income 36491199151332
Interest 18243541464363738198
Depreciation 371316191637404245
Exceptional Items 00001700000
Profit Before Tax 5154246111211613284178219
Tax 1518822404141224858
Profit After Tax 3636153972759162130161
PAT Margin (%) 2.8%2.5%1.0%2.1%3.3%3.0%3.8%2.3%3.7%3.9%
Adjusted EPS (₹)6.86.82.97.313.613.916.911.224.228.5
Dividend Payout Ratio (%)12%0%14%14%1%4%4%13%6%5%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23

Equity and Liabilities

Shareholders Fund 164280293325398469552603727949
Share Capital 18222222226666666669
Reserves 147258271303376403485536660879
Minority Interest0000000000
Debt1972004214415815615755328631,177
Long Term Debt97133001001
Short Term Debt1881934084385815605745328621,175
Trade Payables6125639615912561117139
Others Liabilities 1561471741992792774936256931,011
Total Liabilities 5236399431,0051,3201,3661,7451,8202,4003,275

Fixed Assets

Gross Block4254119137121132285338388482
Accumulated Depreciation3102339345183126168207
Net Fixed Assets394496988681202212219276
CWIP 213114542713
Investments 0000000224
Inventories2653585095988378681,0871,0391,3891,878
Trade Receivables52447966401828284045
Cash Equivalents 67371076613911592126279435
Others Assets99143151176213278331411466624
Total Assets 5236399431,0051,3201,3661,7451,8202,4003,275

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23
Cash Flow From Operating Activity -8-66-1084-484959182-73-75
PBT 5154246111211613284178219
Adjustment 1420354232508697104115
Changes in Working Capital -46-122-147-83-165-63-11943-315-349
Tax Paid -26-18-20-16-27-55-40-42-40-60
Cash Flow From Investing Activity -15-37-383-35-563-56-155-199
Capex -8-24-36-213-19-21-14-23-30
Net Investments -9-17-518-42-463-11-85-191
Others 34354921-32-4722
Cash Flow From Financing Activity 4766202-33113-59-65-122231271
Net Proceeds from Shares 076000000075
Net Proceeds from Borrowing 00-1-4-110-1-101
Interest Paid -13-19-27-33-37-34-54-67-69-83
Dividend Paid -40-2-50-3-70-15-11
Others 6492339161-22-3-55315290
Net Cash Flow 25-3756-2730-66-333-2
PARTICULARSMar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23
Ratios
ROE (%)22.1516.345.4912.8520.2417.5718.2910.9119.9819.52
ROCE (%)19.0418.599.7513.6818.0115.7718.0513.8519.0117.05
Asset Turnover Ratio2.522.471.941.891.911.861.61.541.721.48
PAT to CFO Conversion(x)-0.22-1.83-7.20.1-0.670.650.652.94-0.56-0.47
Working Capital Days
Receivable Days15121514943434
Inventory Days7379103110118125144141122142
Payable Days23911101016141012

Senco Gold Ltd Stock News

Senco Gold Ltd FAQs

Company share prices are keep on changing according to the market conditions. The closing price of Senco Gold on 23-Apr-2024 15:41 is ₹952.4.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 23-Apr-2024 15:41 the market cap of Senco Gold stood at ₹7,400.6.
The latest P/E ratio of Senco Gold as of 23-Apr-2024 15:41 is 45.99.
The latest P/B ratio of Senco Gold as of 23-Apr-2024 15:41 is 5.48.
The 52-week high of Senco Gold is ₹1,065.7 and the 52-week low is ₹358.2.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Senco Gold is ₹4,076 ( Cr.) .

About Senco Gold Ltd

The company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, India, as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by Registrar of Companies, West Bengal (RoC). Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007 and a special resolution of the shareholders of the company at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC.

Senco Gold is a pan-India jewellery retail player with a history of more than five decades and has a fourth generation entrepreneur in the jewellery industry as its Promoter. It is the largest organized jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, it has the widest geographical footprint in non-eastern states. It primarily sells gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Its other offerings also include costume jewellery, gold and silver coins and utensils made of silver.

The company’s products are sold under the ‘Senco Gold & Diamonds’ tradename, through multiple channels, including its 75 Company Operated Showrooms and 61 Franchisee Showrooms (including four franchisee owned and Company operated Showrooms) and various online platforms, including its website www.sencogoldanddiamonds.com. Its strategy of operating through multiple channels enables it to allocate capital as required, as it continues to expand geographic presence and work towards an omni channel network. With a catalogue offering more than 120,000 designs for gold jewellery and more than 69,000 designs for diamond jewellery, the company offers a large variety of designs of handcrafted jewellery, most of which are designed and manufactured in-house by its designers in close collaboration with skilled local craftsmen (generally termed Karigars) in Kolkata and across the country. Machine made light weight jewellery in gold and diamonds are also manufactured at its manufacturing facility based on designs prepared by its in-house designers and also sourced from third partner manufacturing vendors.

Business area of the company

The company is a pan-India jewelry retailer. The products are sold under its brand name ‘Senco Gold & Diamonds’. It primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. It also offers costume jewelry, gold, and silver coins, and utensils made of silver.

Awards, accreditations and accolades 
 

  • 2014: ‘Leading Retailer of India’ award by UBM.
  • 2015: Awarded ‘Gem of the Year (Central -East)’ at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation.
  • 2016: Ranked as ‘India’s 5th Most Trusted Jewellery Brand’ by The Brand Trust Report (India Study), 2016.
  • 2017: Certificate of Appreciation recognizing the Company as a ‘Symbol of Excellence’ at the Economic Times Iconic Brands of India awards.
  • 2017: Awarded ‘Best Chain of Retail Stores (National-2017)’ by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017.
  • 2018: Amazon Aces -Softline by Amazon.
  • 2019: Best Advertising and Highest Glance view on Precious Segment by Amazon.
  • 2019: Ranked 10000 best sellers by Amazon.
  • 2019: Top City Flipstar -Best sale performance during Big Billion Days by Flipkart.
  • 2019: The Gold Tier Profile certification by Flipkart.
  • 2019: Best Promising Gems and Jewellery Brand.
  • 2020: The Gold Tier Profile certification by Flipkart.
  • 2020: 2nd Most Trusted Jewellery Brand in India by TRA.
  • 2021: The Gold Tier Profile certification by Flipkart.
  • 2021: Fabulous Jewelers by ET Edge.
  • 2021: ET Trusted Brands 2021.
  • 2021: Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia.
  • 2022: KALEIDO award by ET Brand Equity.
  • 2022: Business Leadership Award by CMA Management Excellence.
  • 2022: Shakti award for women leadership in Jewellery sector by Informa market and SVAR.
  • 2022: 2nd Most Desired Jewellery Brand in India by TRA.
  • 2023: 2nd Most Desired Jewellery Brand in India by TRA.
  • 2023: Certified as Great Place to Work by the Great Place to Work, Institute, India.

Major events and milestones

  • 2000: Opened first franchisee, ‘Guinea Gold’ in Asansol, Beniachiti, West Bengal.
  • 2002: Set up showroom at Moulali, Kolkata, West Bengal which was its first showroom with an area of over 8,000 sq. ft.
  • 2005: Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal.
  • 2007: Takeover of the business of Senco Gold Museum and Senco Gold Mart.
  • 2008: Conversion of the Company from private limited to public limited.
  • 2011: Opening first showroom outside the state of West Bengal.
  • 2014: Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder).
  • 2014: Total Number of showrooms crossed 50.
  • 2015: Amalgamation of Senco Gold Impex Private Limited with the Company.
  • 2015: Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60.
  • 2016: Introduction of Everlite brand focusing on light and affordable diamond jewellery.
  • 2016: Entered Southern Region by opening a branch in Bengaluru, Karnataka.
  • 2016: Total Showroom Count touches 73.
  • 2017: Entered  into  an  agreement  with  Kolkata  Knight  Riders  to  be  its  official  jewellery  partner  for seasons ten and eleven (2017 and 2018) of the Indian Premier League.
  • 2018: Added 11 new showrooms across regions, taking the total showroom account to 90.
  • 2018: Launch of Aham Mens Jewelry.
  • 2020: Crossed 100 Showroommark.
  • 2020: Launched 2 D’Signia showrooms targeting elite class.
  • 2020: Opened first Everlite showroom.
  • 2021: Opened six new COCO showrooms-(i) Kolkata-3(ii) UP-2 (iii) Pune -1.
  • 2021: DG-Gold Digital gold buying, selling and redemption.
  • 2021: MOU Signed with Mobotics for digital foray.
  • 2021: Opened 4 new Model FOCO showrooms.
  • 2022: Crossed 125 Showroom mark.
  • 2023: Private equity investment from OIJIF II.
  • 2023: Received the ‘Qualified Jeweller’ status from IIBX to directly import gold.
  • 2023: Incorporation of Senco Global Jewellery Trading L.L.C, the Company’s subsidiary in Dubai.


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