Women’s Next Loungeries, incorporated in 2010, is a women’s lingerie manufacturer. The company is founded by Bhavesh Bhanushali who has over 15 years of expertise in core areas of the company’s business. The company specializes in women’s inner wear segment and is engaged in the business of designing, manufacturing, branding and marketing of lingerie wear, honeymoon set, intimate wear etc. The company markets the products through brands
Women’s Next Loungeries, incorporated in 2010, is a women’s lingerie manufacturer. The company is founded by Bhavesh Bhanushali who has over 15 years of expertise in core areas of the company’s business. The company specializes in women’s inner wear segment and is engaged in the business of designing, manufacturing, branding and marketing of lingerie wear, honeymoon set, intimate wear etc. The company markets the products through brands ‘Valentine Pink’ and ‘Women’s Next’. The company has set out footing in domestic market and have strong retail presence through malls and grade A retail outlets across Tier I and II cities such as Mumbai, Delhi, Ahmedabad and the like. The company’s manufacturing plant is situated at Bhiwandi, Thane. The company markets its products through a chain of distributors and retail outlets.
The company’s manufacturing unit is situated at Bhiwandi. Thane currently the same is taken on lease. The company has recently acquired land admeasuring 15000 Sq.ft on which the company is in the process of constructing new modern plant with upgraded machinery and requisite infrastructure. Proposed completion of the new plant and switching its existing facility to the new facility is expected to be before June, 2014. The company’s entire business process can be divided into three major sections Pre-manufacturing Process, Manufacturing Process and Post-manufacturing Process.
Company’s spectrum of products
The company’s product range tries to capture the changing and evolving demographics of women in its society, the change in fashion trends and tilt of women towards more mature and trendy taste.
Brassieres and Panties: The company designs, manufactures and markets an extensive range of brassieres and panties viz. teenage wear, women wear and ladies wear etc. Its products in this range are marketed under the brands Valentine Pink and Women Next.
Intimate Wear: The company designs, manufactures and markets an exclusive range of intimate wear which is categorized as honeymoon sets, to be bride wear, strapless bras etc. Special attention to customer requirements, quality fabrics and unique design makes the company stand out of the ordinary.
Exclusive Segment: The company’s product range in exclusive segment includes maternity wear, sport wear, etc.
