Bajaj Electricals Limited, a diversified electrical company with a turnover of over Rs. 2249 Crores, is a part of the “Bajaj Group”. It is divided into the following strategic business units (SBUs) – Engineering and Projects, Appliances, Fans, Luminaries and Lighting. The company is the leader in turnkey illumination projects in the engineering segment and commands a strong position in the organized ‘brown goods’ segment.
Bajaj Electricals has had a great past, clocking robust growth rates in its financials over the years. It seemed almost unaffected(registering good growth rates in FY10) by the economic crisis in the recent past, even though consumption expenditure fell considerably. This performance has probably been a result of diversification. From being solely a consumer durables company (catering only to electrical appliances, lamps, fans etc) it is now catering to segments like lighting and engineering.
So, will this diversification into different electrical segments fuel its growth in future, too?