Team-MoneyWorks4meOpto Circuits (India) Ltd. operates in the niche segments of the medical equipments industry. It is a 100% Export Oriented Unit (EOU) engaged in the design, manufacturing and distribution of different invasive and non-invasive medical equipments. The company has 14 subsidiaries based out of 3 continents and makes its products available to more than 100 countries. It gets around 94% of its revenues from outside India.
Opto has been present in the medical equipment industry for more than 10 years now and has grown rapidly over the years. However, it yet remains a small player on the global level commanding a market share of just 3% in the non-invasive segment (estimated to be USD 6 billion). The company has also entered the invasive product segment just a couple of years back and is still making its presence felt. It still has to get approvals for selling its invasive products in US and Japan, two of the largest markets for these medical equipments. As the company continues to grow, it faces the uphill task of competing with MNC players who are much bigger in size and reach. So, the question that arises is
Will it successfully invade the global medical equipment market?
Ketan Gujarathi
Shaurya Priya - Team MoneyWorks4me
