{"id":3438,"date":"2010-10-22T16:47:42","date_gmt":"2010-10-22T11:17:42","guid":{"rendered":"https:\/\/www.moneyworks4me.com\/investmentshastra\/?page_id=3438"},"modified":"2020-10-22T13:03:30","modified_gmt":"2020-10-22T07:33:30","slug":"tata-steel-share-corus-is-it-worth-investment-for-future","status":"publish","type":"page","link":"https:\/\/www.moneyworks4me.com\/investmentshastra\/tata-steel-share-corus-is-it-worth-investment-for-future\/","title":{"rendered":"Company Shastra"},"content":{"rendered":"<h1>Tata Steel Ltd. : 3 consecutive quarters of loss; what lies in store for its future?<\/h1>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3463\" title=\"financials-Tata-Steel\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/financials-Tata-Steel1.png\" alt=\"\" width=\"862\" height=\"485\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/financials-Tata-Steel1.png 862w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/financials-Tata-Steel1-300x168.png 300w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/h2>\n<h2><span style=\"color: #3366ff;\">Tata Steel\u2019s 10 YEAR X-RAY:<\/span> <span style=\"color: #00cc33;\">Green (Very Good)*<\/span><\/h2>\n<h2><span style=\"color: #00cc33;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3440\" title=\"Tata-Steel_3\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel_3.png\" alt=\"\" width=\"651\" height=\"134\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel_3.png 651w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel_3-300x61.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/span><\/h2>\n<p>* The company&#8217;s debt is slight high and its Debt to Net Profit ratio stands at 5.71<\/p>\n<h2><span style=\"color: #3366ff;\">Tata Steel in Brief: <\/span><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3448\" title=\"Tata-Steel-chart\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-chart1.png\" alt=\"\" width=\"436\" height=\"289\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-chart1.png 436w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-chart1-300x198.png 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/>Tata Steel Ltd, a Tata Group company, is India\u2019s largest steel integrated player in the private sector.\u00a0 It manufactures hot and cold rolled coils and sheets, galvanized sheets, tubes, wire rods, construction rebars, rings and bearings. With the acquisition of Corus in 2007, it is the\u00a0 10th largest steel producer in the world. Apart from India, the company operates through its major subsidiaries on a consolidated basis &#8211; Europe (Corus) and South-East Asia (NatSteel &amp; Thailand)<br \/>\nIn India the company has manufacturing facilities at Jharkhand, Chattisgarh, Orissa, West Bengal and Tamil Nadu. It has operations in 24 countries and commercial presence in over 50 countries with over 80,000 employees<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Shareholding Pattern: <\/span><\/h3>\n<p style=\"text-align: justify;\">The promoter shareholding in the company as on 30th June 2010 is 32.48 % whereas 66.88% is the non-promoter holding. Foreign Institutional Investors holding stands at 15.77% and Insurance companies hold 22.26%<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #3366ff;\">What does Tata Steel\u2019s past say?<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #3366ff;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3482\" title=\"Tata-Steel-chart-_7(fin)\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-chart-_7fin1.png\" alt=\"\" width=\"557\" height=\"541\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-chart-_7fin1.png 557w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-chart-_7fin1-300x291.png 300w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><strong><br \/>\n<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Figure is on standalone basis<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><strong>Good growth rates in key parameters:<\/strong><\/h3>\n<p style=\"text-align: justify;\">Tata Steel (standalone basis), which mainly constitutes Tata Steel India has performed robustly in all its parameters in the last 10 years. Its Net Sales has grown by 15.5% CAGR showing c<strong>onsistent demand for its products.<\/strong> Also, a <strong>strong re-investment into the business along with an improvement in margins has helped the company grow its Earnings Per Share (EPS) by 14.6% over the years<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><strong>Fall in Earings Per Share (EPS- FY10):<\/strong><\/h3>\n<p style=\"text-align: justify;\">The company\u2019s Earnings Per Share (EPS) has fallen in the last year by 27%. The reason for this is the fall in Net Profit margins which have fallen from 20.5% to 17.7% in the last year <strong>due to the increase in interest cost<\/strong><\/p>\n<h3><strong>ROE &amp; ROIC \u2013 Decreasing trend:<\/strong><\/h3>\n<p style=\"text-align: justify;\">The company\u2019s ROE has fallen from 21% in 2009 to 14% in FY10, due to the <strong>substantial increase in interest costs and also a slight fall in sales turnover.<\/strong><br \/>\nThough the company has maintained an average of 23% ROIC, the figures have shown a decreasing trend in the last 6 years.\u00a0 From a high of 44% in FY05, ROIC was around 12% in the last year. This is because of the continuous increase of debt on books. The company\u2019s debt has increased from Rs. 9600 Cr. in 2007 to Rs. 25000 Cr. right now(mainly due to Corus acquisition). This has led to a Debt-to Net Profit ratio of\u00a0 5.71 which is slightly high, indicating it will take more than 5 years to pay off its debt<\/p>\n<p style=\"text-align: justify;\">Hence, we can see that the company has performed well in most of its parameters, with high debt being the only cause for concern. Looking at the overall performance over a 10 year period, we can say that its 10 YEAR X-RAY is<strong> <span style=\"color: #00cc33;\">Green (Very Good)<\/span><\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Tata Steel\u2019s past on a Consolidated basis:<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><strong>Tata Steel\u2019s consolidated figures from 2008 (acquired Corus in FY08):<\/strong> The acquisition of Corus took Tata Steel\u2019s revenues from Rs. 25117 Cr.(FY07) to Rs. 131498 Cr.(FY08). It\u2019s profits too increased from Rs. 4174 Cr. to Rs. 7359 Cr. in the same period. Further in FY09 the company registered a good sales growth of 12% and a profit growth of 3.5%. But, in FY10 the company\u2019s sales fell and it registered losses of Rs. 2009 Cr. as a result of the slowdown in the European markets and lower sales from Corus. The company\u2019s debt on a consolidated basis is very high at Rs. 53000 Cr. which includes a major chunk of Corus\u2019 debt burden<\/p>\n<p style=\"text-align: justify;\">To view the company&#8217;s 10 YEAR X-RAY on a standalone basis, visit <a href=\"https:\/\/www.moneyworks4me.com\" target=\"_blank\" rel=\"noopener\">www.MoneyWorks4me.com<\/a><\/p>\n<h2><span style=\"color: #3366ff;\">What is Tata Steel\u2019s Short-term Outlook?<\/span><\/h2>\n<p style=\"text-align: justify;\">During the first half of FY10, the European operations (Corus)\u00a0 of Tata Steel were significantly affected by European market conditions. The capacity utilisation of the plant fell\u00a0 to as low as 53% and the company had to shut down 3 Blast Furnaces. In addition the Company faced serious challenges at its Teesside facility due to the sudden termination of a 10-year Off take Agreement by 4 international customers of the slab produced in Teesside. This led to the company reporting losses for 3 consecutive quarters (March09 to Sept09) on a consolidated basis<br \/>\n<strong>So, has Tata Steel (Europe) recovered and what lies in store for the company in the next few quarters?<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3443\" title=\"Tata-Steel_5(final)\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel_5final.png\" alt=\"\" width=\"407\" height=\"301\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel_5final.png 407w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel_5final-300x221.png 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Tata Steel Europe:<\/strong><\/span> The company\u2019s consolidated results which were in losses till Dec(due to Tata Steel Europe) have now <strong>registered good profits in March\u201910 and June\u201910. <\/strong>This was a <strong>combined result of the gradual improvement in European steel market and the company\u2019s turnaround initiatives of cost saving and customer first program which were implemented for Corus.<\/strong> With this, the company expects <strong>capacity utilization to rise to 85% in the first half of FY11<\/strong> and <strong>save cost of over Rs.1500 Cr<\/strong> due to the cost-saving initiatives. Also, in August\u201910, Tata Steel Europe sold off its Teesside unit for $ 500 mn to Thailand\u2019s SSI. While, the valuation of <strong>Teesside may seem on the lower side, considering Teesside structurally high costs and loss-making operations, this appears to be a positive for the long-term<\/strong><\/p>\n<p>Inspite of this turn-around, the <strong>company expects to register a luke-warm performance<\/strong> in the next few months due to higher raw material costs (coal and iron-ore). and lower global steel prices. It appears that the current slowdown in China has contributed to a decrease in commodity prices<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Tata Steel India:<\/span> <\/strong>Has registered a healthy performance with good growth in sales and profits. <strong>The company expects the demand in India to remain robust on the back of strong demand coming from auto, construction and infrastructure sector.<\/strong> Going forward the company expects <strong>overall steel demand to rise by 11-12% in FY11.<\/strong><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Tata Steel South-East Asia(NatSteel):<\/span> <\/strong>The turnover was up by 27% and profits by over 100%. NatSteel sold its entire 27.03% stake in Southern Steel Berhad, Malaysia for a total consideration of around Rs. 320 Cr. The sale is part of Tata Steel&#8217;s strategy of restructuring its portfolio and reconsidering its position in geographies where it does not have majority control.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>High Debt- a cause for concern:<\/strong><\/span> On a standalone and consolidated basis, the company has a high debt of Rs. 25,240 Cr. and Rs. 53,100 Cr. This high debt is on account of Corus\u2019s acquisition. The interest cost on this debt is eating up a huge chunk of its profits, especially on a consolidated basis. In FY10, interest costs were 43% of operating profit. Hence, going forward this is likely to affect the profitability of the company. Recently, Tata Steel signed an agreement to refinance a part of these loans(approx Rs.20000 Cr.). This refinancing is expected to give the company some relief as it has minimized the payment obligations for a 5year period. .<\/p>\n<p>Also, Europe is yet to recover completely from the slowdown. Hence, we can expect the short-term outlook of the company to be <strong><span style=\"color: #ff9900;\">Orange (\u2018Somewhat Good\u2019)<\/span><\/strong><\/p>\n<h2><span style=\"color: #3366ff;\">What is Tata Steel\u2019s long-term outlook?<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Thus with the company back in the green with respect to profitability and Tata Steel Europe on the path to recovery,\u00a0 what is in store for the company\u2019s long-term future?<\/strong><\/p>\n<h3><span style=\"text-decoration: underline;\">Largest integrated player-hence support for margins:<\/span><\/h3>\n<p style=\"text-align: justify;\">Tata Steel is one of the lowest cost producers of steel (especially on a standalone basis). It is one of the largest integrated players getting its raw material (coking coal and iron-ore) from <strong>captive sources<\/strong>. Tata Steel has <strong>full captive sources for iron-ore and relies on external sources to the extent of 40% for coking coal. <\/strong>Hence, a 70-90% price hike in coal results only in a 12-15% rise for Tata Steel. Given below is the comparison of the a) the raw material costs as a % of sales and b) operating margins of Tata Steel with its competitors.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3480\" title=\"Tata-Steel-table-_\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-table-_1.png\" alt=\"\" width=\"505\" height=\"158\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-table-_1.png 505w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2010\/10\/Tata-Steel-table-_1-300x93.png 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>As seen in the above table, Tata Steel has been able to back integrate in the best possible manner, as the raw material costs as % of sales is much lower than its its competitors. Also, its operating margins are the highest.<br \/>\n<\/strong><br \/>\nThis along with <strong>higher pricing power<\/strong> has helped the company <strong>improve its margins <\/strong>(average margins have improved from 24% till FY04 to 42% in the last 6 years) and this will continue to help improve them in future. On a consolidated basis the company has planned acquisitions of iron-ore and coal resources to feed its UK and European plants. It has already started with 2 raw material projects to feed its Europe operations. Those are:<br \/>\na)\u00a0\u00a0 \u00a0The Tata-Riversdale Joint Venture (JV) in Mozambique to supply the hard coking coal from this project to its facilities in Europe<br \/>\nb)\u00a0\u00a0 \u00a0Direct Shipping Ore Project in Canada to supply iron-ore from this project to Europe facilities<\/p>\n<p><strong>Thus, it seems that the company is quite self-sufficient as far as the Indian operations are considered and is one of the lowest cost producers of Steel in India. With Corus it is aiming to make itself self-sufficient gradually<\/strong>.<\/p>\n<h3><span style=\"text-decoration: underline;\">Capacity expansion at Jamshedpur plant to cater to future demand and increase efficiency:<\/span><\/h3>\n<p style=\"text-align: justify;\">Tata Steel along with Centennial Steel Company Ltd., (a 100% subsidiary of Tata Steel) are jointly <strong>implementing a 2.9 mtpa<\/strong> (mn tone per annum) expansion, taking Tata Steel\u2019s (Jamshedpur plant) total capacity to 9.7 mtpa of crude steel. This is expected to be completed by 2011-2012. The expansion project will involve setting up new facilities with the following advantages:<\/p>\n<p>a)\u00a0\u00a0 \u00a0the <strong>largest blast furnace <\/strong>at Jamshedpur for <strong>higher efficiency<\/strong><br \/>\nb)\u00a0\u00a0 \u00a0Its i<strong>n-house coke making capacity, which will further protect the company from rising coke prices<\/strong><br \/>\nc)\u00a0\u00a0 \u00a0A 6 mtpa pellet plant which will enable the company to <strong>use extra-fine iron ore, rather than depend on other forms<\/strong><\/p>\n<p style=\"text-align: justify;\">Also, to <strong>reduce the cost of the increased power requirements due this expansion, the company has started Industrial Energy Limited<\/strong>, a 24:76 joint venture (JV) between Tata Steel and Tata Power that ensures the expanded facilities will have a <strong>reliable, low-cost supply of power.<\/strong><br \/>\nHence each facility of this expansion is strategically placed to increase efficiency as well cater to future increase in demand<\/p>\n<h3><span style=\"text-decoration: underline;\">Diverse user-industry base to protect from slowdown in particular industry:<\/span><\/h3>\n<p style=\"text-align: justify;\">Tata Steel has a strong clientele base across diverse industries. It caters to industries like automotive, construction, aerospace, consumer goods, rail, engineering, material &amp; power, packaging, ship-building etc. Having such a <strong>diverse user-industry base off-sets the impact of a slowdown in any particular industry.<\/strong> Also, industries like auto, construction, infrastructure and power are poised for great growth in future, hence leading to a higher demand for steel<\/p>\n<h3><span style=\"text-decoration: underline;\">Corus to be a revenue driver in future:<\/span><\/h3>\n<p style=\"text-align: justify;\">Tata Steel Europe &#8211; the 2nd largest steel company in Europe is a result of the acquisition of Tata Steel and Corus in 2007.\u00a0 Then, Tata Steel paid a <strong>hefty sum <\/strong>of US $ 12 Bn, which\u00a0 seemed a high price considering the market situation. This also resulted in a <strong>high debt load<\/strong> on Tata Steel\u2019s books. Also, looking at the company\u2019s performance in the last year, it seemed to become more of a concern. <strong>But now, Tata Steel Europe seems to be on a turnaround phase and has taken many cost-cutting initiatives, to maintain profitability levels and now the capacity utilization has increased significantly.<\/strong><br \/>\nTata Steel had taken over Corus to <strong>strategically place Tata Steel as a global player and to build strong operations in Europe. The main aim was to combine the low-cost manufacturing set up in India and to get access to the high-end European markets. <\/strong>It has steelmaking operations in UK and Netherlands, and supplies steel to the construction, automotive, packaging markets worldwide. Right now, on a consolidated basis, Corus contributes 65% to the company\u2019s revenues. <strong>Looking at its huge contribution and recent recovery, we can expect this subsidiary to be a future revenue driver(on a consolidated basis).<\/strong><\/p>\n<h3><span style=\"text-decoration: underline;\">Steel industry poised for growth:<\/span><\/h3>\n<p style=\"text-align: justify;\">Steel is the basic foundation material for many construction activities, equipments, goods etc. The Steel sector has grown by 22% CAGR in Sales and Net Profit over the last 6 years. (considering the steel companies in the BSE 500-FY09). The sector is poised for great growth in future especially considering economic recovery and is expected to grow with robust double digits in future. Tata Steel, being one of the largest and most successful players in this industry, is expected to take advantage of all the opportunities available in the industry.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>So, is there anything you should be concerned about? <\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">a)\u00a0\u00a0 \u00a0On a consolidated basis the company received around 65% from its Europe operations. A slowdown in this geography will impact the company to a great extent.<br \/>\nb)\u00a0\u00a0 \u00a0The company has a high debt of Rs. 53000 Cr. (consolidated) on its books, the interest cost of which is eating up a chunk of profits<\/p>\n<p>Despite this concern, the company is well-poised for growth, considering high captive resources, capacity expansions to cater to future demand, diverse user-industry base and strong growth expected in the steel industry. Hence, the long-term future of the company can be expected to be<span style=\"color: #00cc33;\"> <strong>Green (Very Good)<\/strong><\/span><\/p>\n<h2><span style=\"color: #3366ff;\">Conclusion:<\/span><\/h2>\n<p><strong>Tata Steel is the largest integrated steel company in the private sector in India. Though the company has had a bleak performance in the recent past, it seems to be on the turn-around path now. In the long-term its competitive advantage of strong integration, large size due to planned capacity expansions, diverse user-industry base is expected to drive the growth.<\/strong><\/p>\n<p style=\"text-align: justify;\">Yes, Tata Steel is an investment-worthy company, but is its share at a good price to buy? Or is the market overvaluing it? 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And more<\/b><b>\u2026.<\/b><b>Puchho<\/b> <b>Befikar<\/b><\/span><\/p>\n<div class=\"puchhoBefikarIcon\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2018\/05\/puchho-befikar-logo.png\" width=\"59\" height=\"46\" alt=\"\" \/><\/div>\n<p><b><i>Kyunki<\/i><\/b> <b><i>yeh<\/i><\/b> <b><i>paise<\/i><\/b> <b><i>ka<\/i><\/b> <b><i>mamala<\/i><\/b> <b><i>hai<br \/>\n<\/i><\/b><a href=\"https:\/\/www.moneyworks4me.com\/\" target=\"_blank\" rel=\"noopener\">Start Chat<\/a> | <a href=\"https:\/\/www.moneyworks4me.com\/\" target=\"_blank\" rel=\"noopener\">Request a Callback<\/a> | Call 020 6725 8333 | <a href=\"https:\/\/api.whatsapp.com\/send?phone=918055769463&amp;text=Need%20any%20help?\" target=\"_blank\" rel=\"noopener\">WhatsApp 8055769463<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>* The company&#8217;s debt is slight high and its Debt to Net Profit ratio stands at 5.71 Tata Steel Ltd, a Tata Group company, is India\u2019s largest steel integrated player in the private sector.<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3438","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/pages\/3438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/comments?post=3438"}],"version-history":[{"count":0,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/pages\/3438\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/media?parent=3438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}