{"id":16658,"date":"2021-08-10T14:33:18","date_gmt":"2021-08-10T09:03:18","guid":{"rendered":"https:\/\/www.moneyworks4me.com\/investmentshastra\/?p=16658"},"modified":"2026-04-27T10:41:00","modified_gmt":"2026-04-27T05:11:00","slug":"nfo-vs-ipo-investment-guide","status":"publish","type":"post","link":"https:\/\/www.moneyworks4me.com\/investmentshastra\/nfo-vs-ipo-investment-guide\/","title":{"rendered":"NFO vs IPO: When Does a New Fund Offer Actually Make Sense?"},"content":{"rendered":"<div style=\"background: #99e6e6; border: 1px solid #33cccc; border-radius: 10px; padding: 15px; margin-bottom: 10px;\">\n<p><span style=\"color: #196666;\"><strong>This article covers the following:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #196666;\"><a style=\"color: #196666;\" href=\"#ipo\">IPO vs NFO<\/a><\/span><\/li>\n<li><span style=\"color: #196666;\"><a style=\"color: #196666;\" href=\"#nfo\">New Fund Offer (NFO) has nothing \u201cNEW\u201d<\/a><\/span><\/li>\n<li><span style=\"color: #196666;\"><a style=\"color: #196666;\" href=\"#record\">NFO has no track record<\/a><\/span><\/li>\n<li><span style=\"color: #196666;\"><a style=\"color: #196666;\" href=\"#cheap\">NFO Is not Cheap<\/a><\/span><\/li>\n<li><span style=\"color: #196666;\"><a style=\"color: #196666;\" href=\"#sense\">When does NFO make sense?<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69ec40a4-6418-83e8-96dc-878e1655995a-0\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"657807d1-aeb8-4bcc-818d-f949111a4418\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"73\" data-end=\"220\">\u201cThis time is different.\u201d As <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">John Templeton<\/span><\/span> famously warned, these may be the four most dangerous words in the stock market.<\/p>\n<p data-start=\"222\" data-end=\"465\">Every market cycle certainly has its own triggers, themes, and narratives. But while conditions may evolve, investor behaviour\u2014and more importantly, how financial intermediaries respond to rising participation\u2014often follows a familiar pattern.<\/p>\n<p data-start=\"467\" data-end=\"737\">When liquidity is abundant and market optimism rises, investment banks and financial institutions typically accelerate the launch of new offerings. IPOs (Initial Public Offerings) and NFOs (New Fund Offers) begin flooding the market, capitalising on investor enthusiasm.<\/p>\n<p data-start=\"739\" data-end=\"800\">This is where understanding <strong data-start=\"767\" data-end=\"781\">NFO vs IPO<\/strong> becomes important.<\/p>\n<p data-start=\"802\" data-end=\"1095\">Investor excitement around IPOs is relatively easy to understand. IPOs often represent businesses in emerging sectors, new-age models, or high-growth industries seeking capital to scale. For investors, this creates the appeal of participating early in potentially transformative opportunities.<\/p>\n<p data-start=\"1097\" data-end=\"1154\">But the same enthusiasm around NFOs is harder to justify.<\/p>\n<p data-start=\"1156\" data-end=\"1416\">Unlike IPOs, which introduce a business to public markets, NFOs are often simply new mutual fund products entering already crowded categories. Yet, despite this distinction, NFOs continue to attract extraordinary inflows\u2014especially during strong market phases.<\/p>\n<p data-start=\"1418\" data-end=\"1547\" data-is-last-node=\"\" data-is-only-node=\"\">This raises an important question: if the opportunity is not fundamentally new, what exactly is driving such investor excitement?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16665\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised.png\" alt=\"nfo fund raised\" width=\"649\" height=\"340\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised.png 724w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised-600x314.png 600w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised-150x79.png 150w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised-270x141.png 270w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised-370x194.png 370w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/nfo-fund-raised-570x300.png 570w\" sizes=\"(max-width: 649px) 100vw, 649px\" title=\"\"><\/a><\/p>\n<h2 data-section-id=\"8slcmb\" data-start=\"0\" data-end=\"37\">Why Most NFOs Are Not Really \u201cNew\u201d<\/h2>\n<p data-start=\"39\" data-end=\"143\">A key distinction in the <strong data-start=\"64\" data-end=\"78\">NFO vs IPO<\/strong> debate lies in understanding what investors are actually buying.<\/p>\n<p data-start=\"145\" data-end=\"498\">An IPO typically gives investors access to a specific business\u2014often a company entering public markets for the first time to raise growth capital. An NFO, however, works very differently. NFO proceeds are usually deployed into diversified portfolios of already listed stocks, often using strategies that closely resemble existing mutual fund categories.<\/p>\n<p data-start=\"500\" data-end=\"584\">This is why, despite the label, most NFOs offer very little that is genuinely \u201cnew.\u201d<\/p>\n<p data-start=\"586\" data-end=\"979\">For example, the frequent launch of flexi-cap or multi-cap NFOs may appear innovative in packaging, but in practice, many of these strategies are broadly similar to existing equity funds already available in the market. Unless the fund introduces a distinctly new mandate, structure, or diversification opportunity, it is unlikely to materially differ from alternatives investors already have.<\/p>\n<p data-start=\"981\" data-end=\"1083\">In essence, novelty in launch does not automatically translate into novelty in investment opportunity.<\/p>\n<p data-start=\"1085\" data-end=\"1278\">Rarely, an NFO may offer something differentiated\u2014such as access to a new asset class, geographic theme, or structure not previously available. But these remain exceptions rather than the norm.<\/p>\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69ec40a4-6418-83e8-96dc-878e1655995a-2\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"d97f6bcb-4ebe-45c7-87ee-cf7dc31f1727\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<h2 data-section-id=\"1r0qqw\" data-start=\"0\" data-end=\"28\">NFOs Have No Track Record<\/h2>\n<p data-start=\"30\" data-end=\"97\">One of the biggest drawbacks of an NFO is simple\u2014it has no history.<\/p>\n<p data-start=\"99\" data-end=\"324\">Mutual fund investing is usually based on evaluating a fund manager\u2019s track record, portfolio discipline, and performance across market cycles. This helps investors judge whether the fund has delivered consistently over time.<\/p>\n<p data-start=\"326\" data-end=\"357\">An NFO offers no such evidence.<\/p>\n<p data-start=\"359\" data-end=\"687\">Since it is a fresh launch, investors are essentially committing money without knowing how the portfolio will shape up or how the strategy will perform in real market conditions. Unless the fund manager has a strong reputation and a clearly differentiated mandate, investing in an NFO often means investing without enough proof.<\/p>\n<p data-start=\"689\" data-end=\"819\">This is why investors must be cautious\u2014many NFOs may gather large inflows more because of distributor push than established merit.<\/p>\n<h2 data-section-id=\"pn586v\" data-start=\"826\" data-end=\"869\">NFO Is Not Cheap Just Because NAV Is \u20b910<\/h2>\n<p data-start=\"871\" data-end=\"965\">A common myth around NFOs is that they are \u201ccheap\u201d because they are launched at an NAV of \u20b910.<\/p>\n<p data-start=\"967\" data-end=\"986\">This is misleading.<\/p>\n<p data-start=\"988\" data-end=\"1103\">NAV is simply the starting price per unit\u2014it does not make the fund undervalued or give it higher return potential.<\/p>\n<p data-start=\"1105\" data-end=\"1246\">If two funds own similar stocks, their returns will depend on portfolio performance, not whether one started at \u20b910 and the other is at \u20b9500.<\/p>\n<p data-start=\"1248\" data-end=\"1319\">A lower NAV does not mean more upside. It is just a smaller unit value.<\/p>\n<p data-start=\"1321\" data-end=\"1451\" data-is-last-node=\"\" data-is-only-node=\"\">For investors, what matters far more is the quality of the portfolio, fund strategy, and long-term execution\u2014not the launch price.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><a class=\"gridlove-popup-img\" href=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16662\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment.png\" alt=\"investment\" width=\"699\" height=\"151\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment.png 1772w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-600x130.png 600w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-1024x222.png 1024w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-150x33.png 150w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-768x166.png 768w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-1536x333.png 1536w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-270x59.png 270w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-370x80.png 370w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2021\/08\/investment-740x160.png 740w\" sizes=\"(max-width: 699px) 100vw, 699px\" title=\"\"><\/a><\/p>\n<p>Take two funds with lower and higher NAV. If investment in Infosys doubles, NAV of NFO will go up by Rs. 2\/unit or 20%. The existing fund also benefits from Infosys stock, as its NAV rises by Rs. 20\/unit which is a similar 20% return.<\/p>\n<p>The lower NAV of NFO doesn\u2019t mean it has more upside potential.<\/p>\n<h2><span style=\"font-family: georgia, palatino, serif;\"><strong>When Does an NFO Actually Make Sense?<\/strong><\/span><\/h2>\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69ec40a4-6418-83e8-96dc-878e1655995a-3\" data-testid=\"conversation-turn-24\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"f4ff8eca-55df-465f-8b64-fa455b94ff0d\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"42\" data-end=\"100\">Despite the skepticism, not every NFO should be dismissed.<\/p>\n<p data-start=\"102\" data-end=\"424\">An NFO can be worth evaluating if it offers something genuinely unique\u2014such as access to a new sector, market segment, or investment structure that existing funds do not provide. A differentiated mandate can create real diversification opportunities, especially when it introduces exposure that was previously unavailable.<\/p>\n<p data-start=\"426\" data-end=\"466\">However, such cases are relatively rare.<\/p>\n<p data-start=\"468\" data-end=\"761\">In most situations, new funds are launched in categories that already have multiple alternatives with established track records. In such cases, investors are often better served by choosing an existing fund with a few years of performance history\u2014provided it aligns with their portfolio needs.<\/p>\n<p data-start=\"763\" data-end=\"884\">The bigger question should always be: <em data-start=\"801\" data-end=\"884\">Does this fund meaningfully improve my portfolio, or is it simply adding overlap?<\/em><\/p>\n<p data-start=\"886\" data-end=\"1106\">A typical diversified fund may already hold dozens of stocks, many of which could significantly overlap with your current investments. If the portfolio is largely similar, the \u201cnew\u201d fund may add little beyond complexity.<\/p>\n<p data-start=\"1108\" data-end=\"1254\" data-is-last-node=\"\" data-is-only-node=\"\">The focus, therefore, should not be on the novelty of the launch\u2014but on whether the NFO genuinely improves diversification, strategy, or exposure.<\/p>\n<p data-start=\"1108\" data-end=\"1254\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"\/omega\/portfolio-advisory\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-21416\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1.jpg\" alt=\"\" width=\"851\" height=\"251\" srcset=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1.jpg 851w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1-600x177.jpg 600w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1-150x44.jpg 150w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1-768x227.jpg 768w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1-270x80.jpg 270w, https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2024\/03\/Omega-CTR-1-370x109.jpg 370w\" sizes=\"(max-width: 851px) 100vw, 851px\" title=\"\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<p>If you liked what you read and would like to put it into practice Register at MoneyWorks4me.com. 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And more<\/b><b>\u2026.<\/b><b>Puchho<\/b> <b>Befikar<\/b><\/span><\/p>\n<div class=\"puchhoBefikarIcon\"><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-content\/uploads\/2018\/05\/puchho-befikar-logo.png\" width=\"59\" height=\"46\" alt=\"\" title=\"\"><\/div>\n<p><b><i>Kyunki<\/i><\/b> <b><i>yeh<\/i><\/b> <b><i>paise<\/i><\/b> <b><i>ka<\/i><\/b> <b><i>mamala<\/i><\/b> <b><i>hai<br \/>\n<\/i><\/b><a href=\"https:\/\/www.youtube.com\/watch?v=iqqbuJbMlk4 \" target=\"_blank\" rel=\"noopener\">Why MoneyWorks4me<\/a> | Call: <a href=\"tel:+91 20 6725 8333\">020 6725 8333<\/a> | WhatsApp: <a href=\"https:\/\/api.whatsapp.com\/send?phone=918055769463&amp;text=Need%20any%20help?\" target=\"_blank\" rel=\"noopener\">8055769463<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This article covers the following: IPO vs NFO New Fund Offer (NFO) has nothing \u201cNEW\u201d NFO has no track record NFO Is not Cheap When does NFO make sense? \u201cThis time is different.\u201d As John Templeton famously warned, these may be the four most dangerous words in the stock market. Every market cycle certainly has [&hellip;]<\/p>\n","protected":false},"author":725,"featured_media":16666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[1158,1178],"tags":[48,1403,298,1404,1374],"modified_by":"MoneyWorks4me","_links":{"self":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/posts\/16658"}],"collection":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/users\/725"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/comments?post=16658"}],"version-history":[{"count":2,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/posts\/16658\/revisions"}],"predecessor-version":[{"id":21764,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/posts\/16658\/revisions\/21764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/media\/16666"}],"wp:attachment":[{"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/media?parent=16658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/categories?post=16658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moneyworks4me.com\/investmentshastra\/wp-json\/wp\/v2\/tags?post=16658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}