{"id":21003,"date":"2024-06-21T11:47:26","date_gmt":"2024-06-21T06:17:26","guid":{"rendered":"https:\/\/www.moneyworks4me.com\/investmentshastra\/?p=21003"},"modified":"2024-06-21T12:15:20","modified_gmt":"2024-06-21T06:45:20","slug":"stanley-lifestyles-ipo-review","status":"publish","type":"post","link":"https:\/\/www.moneyworks4me.com\/investmentshastra\/stanley-lifestyles-ipo-review\/","title":{"rendered":"Stanley lifestyles IPO Review: Luxury crafted in India"},"content":{"rendered":"
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Stanley Lifestyles Ltd IPO Details:<\/strong><\/h2>\n

Opening Date:<\/strong> June 21, 2024<\/p>\n

Closing Date:<\/strong> June 25, 2024<\/p>\n

Listing:<\/strong> BSE and NSE<\/p>\n

Number of Shares:<\/strong> 1.45 Cr shares<\/p>\n

Face Value:<\/strong> Rs 2 per share<\/p>\n

Price Band:<\/strong> Rs 351-369 per equity share<\/p>\n

Issue Size:<\/strong> Rs 537.02 Cr<\/p>\n

Recommendation: <\/strong>Subscribe<\/p>\n<\/div>\n

About the Stanley Lifestyles Ltd:<\/strong><\/h2>\n

Stanley<\/a> is an Indian super-premium and luxury furniture brand that handles the manufacturing and retailing aspects of operations. It is the 4th<\/sup> largest player in the home furniture segment in India in terms of revenue. Stanley is one of the few Indian companies present across various price points within the super-premium, luxury and ultra-luxury furniture segment. The company retails their furniture products under the \u201cStanley\u201d brand. It has a 6.25% market share in the luxury furniture market in India. <\/u><\/p>\n

Stanley commenced operations by providing car seat leather upholstery (soft padded furniture) services for leading global automotive brands and later transitioned to luxury furniture retail by opening its first retail store in Bengaluru, Karnataka in the year 2011. Stanley transformed from sales driven model into a comprehensive provider of home solutions. Stanley designs, manufactures and retails its products through its network of company owned & operated (COCO) and franchise owned & operated (FOFO) stores with 38 COCO and 24 FOFO stores across 25 cities in the country.<\/p>\n

Industry Overview:<\/h2>\n

The Furnishing Market is directly linked to the growth in real estate. Premium\/ Luxury house sales are witnessing a surge in sales due to rising disposable income and increasing number of HNIs (High Net-worth Individuals) and UHNI (Ultra High Net-worth Individuals). Since the year 2019 till 2023, Luxury and Premium housing units witnessed a growth rate of 17% and 25% respectively. In FY21, this market was worth about US$ 10 billion and was estimated to be worth US$19 billion in FY23. This is forecasted to increase 27% CAGR to reach US$49 billion by FY27. <\/p>\n

In India, organised sales of furniture & home goods are done primarily through 4 channels:<\/p>\n