Mahindra & Mahindra’s (M&M) Farm Equipment Sector (FES), a part of the $16.5-billion Mahindra Group, has launched the new ‘Arjun Novo’ tractor in New Delhi. Available in two variants - 52 HP and 57 HP - the tractor has a price tag (ex-showroom Gurgaon) of Rs 7.3 lakh and Rs 6.99 lakh respectively.

The new Arjun Novo offers many unique features that are a farmer’s dream. It can effectively do over 40 key farming applications. It has a precision hydraulics system for potato farming, high lift capacity of 2,200 kg for using heavy implements and an advanced synchromesh 15-forward and 3-reverse transmission that provides ideal speed.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.