Mahindra & Mahindra Ltd.

Mahindra & Mahindra is putting together plans to set up a new plant to exclusively manufacture different farm equipment, both in the pre-harvest and post-harvest segments. Till the project is finalized, the company may expand its present alliance with Mitsubishi in order to source new farm equipment from the Japanese firm for the domestic market. Since last year, the Indian firm has been sourcing rice-trans-planter’s from Mitsubishi and selling them under its brand in the domestic market, after severing its relationship with Korean firm TYM a few years earlier.

This is part of M&M's initiatives to switch to a higher gear its plans to expand its offerings in the mechanized farm equipment sector, such as tiller, sprayer, trans-planter and crop-specific combined harvesters. The market for such equipment has been growing at a fast clip, given the labour shortage problem that confronts the Indian agriculture sector today.
M&M, which recently launched its new 40-50 HP tractor through its Swaraj division, is now hastening its roll-out across the southern States. This category of tractors has a nearly 20 per cent share in the overall tractor market in India, which is expected to swell from 4.80 lakh units last fiscal to about 5.30 lakh units this fiscal.