Sanwaria Agro unveils premium basmati rice, soyabean oil

Sanwaria Agro Oils has unveiled exotic and premium brand basmati rice and soyabean oil to enhance its presence in the fast moving consumer goods market. The new products - Sanwaria Seth Basmati Rice and Sanwaria and Narmada brands of refined soyabean oil - were unveiled on April 27, 2014. The group, which has its presence in various sectors including energy, infrastructure and FMCG products, aims at enhancing 40-50 percent contribution to the company's revenue from its branded products in 2-3 years period. The company has a range of products in the FMCG segment which include wheat flour, pulses, soyabean chunks and salt.

Sanwaria manufactures soya de-oiled cakes, soya crude oil and soya refined oil through the solvent extraction process. It sells a part of its soya refined oil under the brand names - Narmada, Sulabh and Sanwaria.