Apollo Tyres forays into Sri Lankan market

Apollo Tyres has forayed into the Sri Lankan market with its products in order to expand its global footprint. Apollo Tyres entered the Sri Lankan market today through a tie-up with Ideal Motors, the automobile distribution and marketing arm of the Ideal Group of companies. Ideal has formed a new entity - Ideal Wheels & Tyres - for distribution and retailing of Apollo Tyres. Initially Apollo Tyres will focus on passenger vehicle and cross-ply truck and light truck tyres. This will be gradually expanded over time to include Apollo's entire range currently sold in India, including truck bus radial, agriculture and off-highway tyres.