Eicher Motors Ltd.

Eicher Motors and Volvo Group’s joint venture firm, VE Commercial Vehicles (VECV) is reportedly bullish on the Uttar Pradesh (UP) truck market. The company has launched its new Eicher Pro series of light- and medium-duty trucks in the UP market, which had clocked total sales of about 19,300 units in 2013.

In 2012, the composite truck sales in UP was pegged at 30,200, when the segment was booming. In the light and medium truck space, VECV has market share of over 32 percent in UP.

Eicher Motors is one of the leading manufacturers of commercial vehicle. It has manufacturing facilities located in Madhya Pradesh, Tamil Nadu, Maharashtra, and Haryana.