Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Services (MFCS) has strengthened its presence with the inauguration of its fourth Company Owned Company Operated (COCO) workshop at Pimpri in Pune. Besides this new workshop, MFCS operates 28 COCO workshops across the country. It already has three COCO workshops at Bawdhan, Hadapsar and Hinjewadi.

The company is also looking to add Franchisee Owned Franchisee Operated (FOFO) workshops in areas like Pune, Aurangabad, Nasik, Solapur, Kolhapur, Satara besides regions like Mumbai, Delhi NCR, Punjab and Karnataka. The company’s target for this fiscal is to establish 15 FOFOs in the Pune region and 100 plus franchisee workshops across the country.

Mahindra First Choice Wheels (MFCWL) is the country’s preferred used car mart and is India’s number one multi-brand certified used car player.