Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL) multi-brand certified used car company, has expanded its presence in Assam to six dealerships with the inauguration of its first authorized dealership, Universal Automobile, in Jorhat, Assam. The company’s footprint in North East currently encompasses 14 dealerships and it further plans to expand this number to 20 outlets by the end of 2014.

Mahindra First Choice Wheels is the country’s preferred used car mart and is India’s number one multi-brand certified used car player. MFCS has a network of 364 franchise outlets spread across 208 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a scorching pace with a CAGR of 35% by volumes over the last 5 years.