ICICI Bank Ltd.

ICICI Bank, the country’s largest private sector bank, has launched its mobile banking application, ’iMobile’, for Windows phones. The new app is available for download on the Windows Phone Store for mobile phones on the Windows 8 operating system.

ICICI Bank, which was the first bank in the country to launch a mobile banking application six years ago, intends to enhance customer experience through a new user interface on the Windows tile format. This launch comes close on the heels of a slew of technology-led innovative initiatives of the bank including Touch Banking branches, Tab Banking, Facebook Banking (‘Pockets by ICICI Bank’) and an upgraded internet banking platform that provides customized and personalized views.

ICICI Bank services its large customer base through a multi-channel delivery network of 3753 branches, 11315 ATMs, call center, internet banking, mobile banking and social media banking.