Apollo Tyres to roll out Vredestein brand from Indian facilities soon

With an aggressive business expansion plan in place, Apollo Tyres is set to start manufacturing the Vredestein branded tyres in its Indian facilities in the next couple of months; primarily to cater the export markets in Middle-East and Asia-Pacific region including the key markets of Indonesia and Australia. With this Apollo will enter the brand conscious radial markets in West Asia and Asia Pacific with Vredestein positioned in the premium category, followed by Apollo to ensure a share of different value segments. The group is currently sourcing the high value tyres from the Netherlands-based Apollo Vredestein BV (AVBV) for sales in the Middle-East markets like Lebanon and Israel.