Britannia Industries Ltd.

Credit rating agency, CRISIL has reaffirmed ‘AAA/Stable’ rating to Britannia Industries’ long term bank facilities. The rating agency has also reaffirmed ‘A1+’ rating to the company’s short term bank facilities.

The ratings to bank facilities of the company continue to reflect its leading market position in the biscuit market, strong operating efficiency and healthy financial risk profile. However, these rating strengths are partially offset by the exposure of its profitability to fluctuations in raw material prices and intense competition in the biscuits industry.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.