Tata Motors Passenger Vehicles Ltd.

Tata Motors has launched an innovative, nation-wide campaign to showcase its new, best-in-class Revotron engine as a prelude to the launch of its two new cars Zest and Bolt. With many segment-leading features in the engine, the campaign seeks to engage with its customers and create brand awareness for India’s first 1.2 Litre MPFi Turbocharged petrol engine, the Revotron 1.2T. The company has commenced its national campaign with the unveiling of the first Revotron Lab in Delhi at the Ambiance Mall. The Revotron Lab has futuristic design with interactive elements for customers to experience dedicated zones, which brings alive the engine benefits in an evocative manner.

The Revotron 1.2T has been engineered to deliver optimum balance of power, performance and fuel economy. Developed using a range of eco-friendly and future-oriented technologies, the next-generation petrol engine incorporates latest know-how like multi-drive modes, allowing the best of economy and driving pleasure. The Advance Engine Management Systems (AMS) provides a digitally precise control for vehicle performance and emissions and offers the design of reciprocating components to ensure the best out of every drop of fuel. 

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.