6.90 (0.55%) ICICI Bank, India’s largest private sector bank, has organised a Kisan Sampark Programme in 170 villages of Punjab and Haryana. The bank has organized this program as a part of its financial inclusion plan. The aim of the program was to create awareness among the farmers regarding the agri -banking tools that will assist them. The program was initiated to develop the savings habit among the farmers. The Bank also showcases a list of tailor-made products and services including farmer finance, jewel loans, tractor loans, Rural Business Credit and Kisan Kalpviraksh, in addition to basic banking facilities such as the savings account.
ICICI Bank is India's largest private sector bank and the second largest bank in the country with consolidated total assets of $124.76 billion at March 31, 2014. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 19 countries, including India.