HDFC Bank Ltd.

HDFC Bank has launched its Secure Banking programme at Jaipur in Rajasthan. The Secure Banking initiative is part of HDFC Bank’s ongoing endeavor to create customer awareness on safe banking practices. The programme will be held across 18 branches in Jaipur and the surrounding areas, and will eventually be rolled out across all 115 branches in Rajasthan.

The hour-long Secure Banking workshop comprises a presentation that educates customers on matters they need to be careful about while conducting banking transactions. This includes using a cheque, transacting at ATMs, using debit or credit cards at POS terminals, merchant outlets and online banking.

Apart from the workshops at branches, various other channels like ATM screens, mobile banking, and the HDFC Bank website will be used to spread the message of Secure Banking to customers.

HDFC Bank has reported a rise of 23.11% in its net profit at Rs 2326.52 crore for the quarter ended March 31, 2014 as compared to Rs 1889.84 crore for the same quarter in the previous year. Total income of the bank has increased by 14.94% at Rs 12789.98 crore for quarter under review as compared to Rs 11127.54 crore for the quarter ended March 31, 2013.