Mahindra & Mahindra Ltd.

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M&M’s arm ‘MFCWL’ inaugurates its first authorized dealership in Sasaram, Bihar

Date: 31-07-2014

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has expanded its presence in Bihar with the inauguration of its first authorized dealership in Sasaram, F1 Automotive. This spacious new outlet boasts a showroom area of 1900 square feet, a display area of 1550 square feet and a parking area of 4100 square feet. It is located at Main Old GT Road, near SP Jain College Gate.

The company’s footprint in Bihar currently encompasses 23 dealerships and it further plans to expand this number to 30 outlets by year end. Key focus towns include Patna, Gaya, Bhagalpur, Begusarai, etc.

Mahindra First Choice Wheels is the country’s preferred used car mart and is India’s number one multi-brand certified used car player. The company’s has footprint in 210 cities currently encompasses 368 dealerships and it further plans to expand this number to 500 outlets over next 2 years.