Bajaj Auto Ltd.

Bajaj Auto has launched Discover 150. With this launch, the company plans to woo young buyers who are looking for the optimal mix of power and mileage. In addition, it has features such as a mono-shock suspension, petal disc brakes and tubeless tyres. The price ranges from Rs 52,000 to Rs 59,000 for the standard and half-fairing options.

The Discover 150 has been positioned as the most powerful motorcycle in the commuter segment. This is the space where Bajaj Auto has just not been able to make a breakthrough to threaten market leader, Hero MotoCorp.

Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.