Idea Cellular launches mobile money service ‘Idea Money’

Idea Cellular, one of the biggest cellular carrier of the country, has launched a mobile wallet service ‘Idea Money’ which allows customers to conduct transactions like prepaid mobile recharges, DTH recharges, utility bill payments and money transfers. The company also plans to introduce payment for shopping and ticketing transactions later.

Idea Money is a semi-closed prepaid payment instrument offered by Idea Mobile Commerce Services (IMCSL), which has got a licence from Reserve Bank of India to offer this service. The service was launched in Mumbai in July and it will be expanded in a phased manner across the country.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level, it is present in all 22 telecom circles.