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Tata Motors Passenger Vehicles Ltd.
BSE: 500570 | NSE: TMPV
Large Cap | Automobiles - Passenger Cars
353.60
3.80 (1.09%) Tata Motors pips RIL to emerge as India's top brand
Date: 25-10-2010The Tata Motors-Jaguar-Land Rover combine, with a valuation of $8.45 billion, has over taken Reliance to top the list of the 50 most valuable corporate brands in India. BrandFinance, a London-based global brand valuation firm, did the study in exclusive partnership with The Economic Times. The brand valuation of Tata Motors-JLR grew 172% over its 2009 value of $3.1 billion when it was at No. 5 in the pecking order. Reliance, the petrochemicals-to-retail major, saw a10% erosion in its brand value at $7.04 billion, down from $7.8 billion in 2009.
BrandFinance used the relief-from-royalty method to value the top corporate brands in India. This methodology assumes that a company does not own its brand and needs to license it from a third party. The net present value of the future revenue flow from such licensing is treated as the brand valuation.crackcrack