Tata Motors Passenger Vehicles Ltd.

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Tata Motors eyes larger market share in utility vehicles

Date: 14-10-2010

Tata Motors is looking at garnering a bigger share of the growing utility vehicle market, up from 13 per cent it currently has, based on the launch of some more models, including its latest crossover Tata Aria.

 

The market for utility vehicles is going up steadily as more people with higher income levels are looking beyond sedans. The utility vehicles segment accounts for about 17 per cent of the country's total passenger vehicle sales and is set to grow further. The market for utility vehicles is estimated at 25,000-27,000 vehicles a month. Of this, Tata Motors accounts for about 3,500 vehicles.

 

The company is currently offering it with diesel engine and may consider other engine options and possibly with automatic transmission option, as the demand goes up. The focus of its sales is centered on tapping the Indian market initially. However, it is also looking at exporting the vehicle to other markets. This will take about 5-6 months as the company will have to conduct various tests conforming to international entry norms.crackcrack